The crypto token from the New York Times column is selling for $ 560,000.

A one-of-a-kind digital collectible created from a New York Times technology column sold for more than $ 500,000 at auction, the first sale of its kind in the newspaper’s history.

An image of the column, titled “Buy this column on Blockchain!” – became a non-fungible token, or NFT, and was sold in a heated auction that generated more than 30 bids on the NFT Market website Foundation.

The NFT, a unique digital code that is stored on the Ethereum blockchain and refers to a 14-megabyte graph of the column hosted on a decentralized file-hosting service, cannot be duplicated or falsified, potentially making it valuable to collectors. Some NFTs have sold for hundreds of thousands of dollars in recent weeks, and one of those sales, an art collection by digital artist Beeple, raised more than $ 69 million at auction.

Along with the token, the auction winner, should he decide to identify himself, will receive additional benefits, including a voicemail from Michael Barbaro, the host of the podcast “The Daily.” All proceeds from the auction will be donated to the Neediest Cases Fund, a charity affiliated with the Times.

The winner of the auction, an NFT collector using the identifier @ 3fmusic, placed a last-minute winning bid of 350 ether, a digital currency, which translates to roughly $ 560,000 at Wednesday’s exchange rate. A link in the user’s profile led to the website of a Dubai-based music studio.

@ 3fmusic could not be reached as of Wednesday afternoon. The user appeared to be an avid collector of NFT artwork. In addition to the Times token, his Foundation collection also includes works such as “The Result of 2020,” a sad-looking image of Kermit the Frog, and “Mushy’s Midafternoon Nap,” an image of a cartoon mushroom sitting on a log. session.

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