The Cinnamon Toast Crunch shrimp fiasco explained


General mills

The CEO of General Mills is applauding the claims of caudae crustaceans caught in the packaging process of its popular Cinnamon Toast Crunch cereal.

In case you’ve ignored all the media in the last 24 hours and haven’t listened: Jensen Karp, musician-producer-personality and husband of Danielle Fishel, the actress who played Topanga on Boy Meets World, images shared on Twitter On Monday of what appears to be some shrimp tails and other more breakfast-worthy debris swimming around a packet of cereal he bought from a Los Angeles-area department store.

“Based on the information we have at this time, it is highly unlikely that this occurred at a General Mills facility,” he added. General Mills CEO Jeff Harmening said Wednesday on CNBC. “So right now, we are in the process of working with that consumer to try to figure out what happened between the time it came off our docks and the time it opened.”

Harmening’s emergence comes after the incident went viral in recent days, with Karp documenting the process of dealing with the company. That has led to a lot of shrimp cereal jokes, some nervousness about cereal safety, and some people react to Karp’s plight with skepticism and even sharing unfavorable personal stories about him. Karp claims that after contacting General Mills, the company said the apparent pieces of shellfish were most likely drops of unmixed ingredients or the result of someone tampering with the packaging.

Karp He says He plans to send samples of the non-cereal to the company and, at the same time, send samples to an external laboratory to confirm that it is, in fact, shrimp.

There are two main theories of what is happening here. And surprisingly, there seems to be evidence for both. As General Mills says (and certainly hopes) to be true, someone (or something) could have tampered with the package after it left the company’s production facility.

This is more than mere wishful thinking on the part of the corporation, because Karp himself tweeted that the other family pack bag he bought “looks glued (?)” and an image included in the tweet shows what looks like some kind of transparent packing tape.

Another theory, put forward by various commenters on Twitter, is that somewhere in the production process, the rodents got into some ingredients of the cereal and nested there. This could explain photos that Karp shares of what looks like excrement. “I think it is also important to say that black things – are they cooked (?) IN the square?” he says. Shrimp tails and other detritus fragments could be disposed of as items collected by these rodents as nesting material.

Talk about an unwanted extra crunch.

It is very strange that a single package of the same product, as reported by Karp, shows potential evidence of product tampering and cooked contamination. I wonder if the apparent droppings were more compressed in the cereal than cooked. But who knows?

One thing is for sure: a lab confirming that shrimp tails are actually shrimp tails will not solve the mystery of where they came from, unless the lab confirms that they are not shrimp tails and that they are actually pieces of shrimp tails. remarkably similar to a shrimp tail. sugar.

If that’s the case, it would appear that nothing too serious has happened here (as long as the other foreign objects are also sugar). So maybe we’re just a few months away from General Mills capitalizing on the fiasco and releasing a limited series of Cinnamon Shrimp Crunch.

“To save his company, Cinnamon Toast Crunch needs to make cereal classy again,” wrote one Twitter user, and what’s classier than shrimp?

I know the result that I am supporting.

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