The black and white Instagram challenge is huge because it is hilarious.

Photo illustration by Slate. Photo by max kegfire / iStock / Getty Image Plus.

Jordan Coley wrote in New York last month, “The current cultural moment is one that is immediately adapted to the type of rational austerity that typically constitutes the ‘socially conscious’ branch of public appearances of a celebrity.” ” That essay was compiled by two-minute whitewomen who “I take responsibility” for anti-blackism. The video was Black and White possibly because Black and White shows seriousness. It was a painfully-earned practice in self-promotion for no real reason other than self-promotion. It just turned into a PR embarrassment for everyone involved.

After a little over a month, Celebs are on it again. In recent times, many have jumped on the bandwagon of an obscure female-empowerment campaign under the hashtag #ChallengeAccepted. Typically, a participant posts a black-and-white portrait of themselves, captioning the idea of ​​women supporting each other. She then tags another handful of women and challenges them to post a “portrait of themselves”, so the cycle of empowerment can continue. There is no organized call to action and, in the current iteration of the craze, there is no connection to a larger political cause. Famous people have attended, including Reese Witherspoon, Jennifer Lopez, and Ivanka Trump. And this incident has now spread like wildfire and has come under the category of non-notorious women. As of this writing, approximately 6 million posts on Instagram bear the hashtag.

Since two-toned portraits were cropped in the feeds of celebrities and ordinary women in the past week, the criticism turned out to be correct. “Rallying thousands of people to participate in a selfie challenge imagining being in the midst of a global epidemic, an economic collapse, and a fight for racial equality, which does not raise money or awareness for a single cause,” “Podcast host Allay Lefeway Tweeted Of challenge. “Don’t people know that you can just post a hot selfie without any reason?” TV writer Camilla Blackett Asked. “Although the portraits are widely spread, the post calls itself very little,” Taylor Lorenz observed in the New York Times. “Influencers and celebrities love these kinds of ‘challenges’ because they don’t require real advocacy, which can alienate some factions of their fan base.”

This is all true! But these critics miss that #ChallengeAccepted is really good, because it is hilarious.

“Challenge” involved posting a flattering self-portrait for a very action-designed platform? What is right about a picture of Cindy Crawford looking perfect? If anything, don’t we mind scrolling Instagram? How does posting a photo of yourself empower others? And what exactly does this have to do with any woman?

Sweep these questions out of your mind, and enjoy the sheer comedy of these brilliantly meaningless pictures that should be proud of the people posting:

Basak in self-seriousness. Accept the filter. It is not a challenge to reduce naked nudity in the cause of absolutely nothing out of bravery. This is the Instagram version of Onion’s headline “Female Friends Surviving Each Other’s Living Shit”.

The exact origin of the “challenge” is difficult to ascertain. In 2016, Facebook users posted black and white photos in support of cancer awareness with the hashtag #challengeaccepted. The 2020 iteration of the format apparently began in Turkey recently with much political legitimacy. In a country with a high rate of violence against women, there is a reference to black-and-white photographs of female murder victims that regularly appear on newspapers and social media feeds. In response, Turkish women began posting their photos in the same palette as demonstrations of solidarity and protest.

Suffice it to say that the current iteration of the trend has also cleared away distant traces of political significance. Lily Collins: “These posts are a reflection of how strong we are.” Reese Witherspoon: “We can all continue to shed light on each other.” Kerry Washington: “I have woken up to the power of women loving each other and elevating each other !!!!” Jennifer Aniston’s caption acknowledged, “I really don’t understand this #promotional thing,” but she made a stab at it by urging followers to register to vote “for issues affecting women” . Whose or what recommendations does he have to vote or take.

Critics say such a craze makes participants feel as if they have done something charitable when they have not actually done so. But what if they is Did something meaningful, the rest by allowing us to laugh at them? These are miniaturized miniatures, which depict blasts of cringeview corniness. No argument should be made against them, as they do not make any argument on their behalf. All I can really say is, as a woman, the challenge is accepted: I will make fun of these posts, and happily. Ultimately, as J.W. Lo said, “Incredible things happen when women support each other!”

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