While the LaVar Ball-Donald Trump fight continues, here's a look at how they compare to some of the best charlatans in the world of sports.

With his constant enmity with President Trump, LaVar Ball has put his family business – Big Baller Brand – in the lexicon of non-sports fans just in time for Christmas shopping. (Photo: Richard Mackson, USA TODAY Sports)

Whether by sheer coincidence or brilliant marketing, a sports sponsorship company suggests that LaVar Ball used the days before Thanksgiving to financially reinforce his family's company , Big Baller Brand, thanks to the international visibility he got from a dispute with President Donald Trump.

"This coming and going with Donald Trump has extended brand awareness outside of sports," Apex Marketing Group president Eric Smallwood told Yahoo Sports on Wednesday.

Apex, a sponsorship evaluation firm based in St Clair, Michigan, estimated that Big Baller Brand earned $ 13.2 million (and counting) in free digital and television advertising from Friday to Wednesday. The numbers, reported by ESPN on Wednesday morning were based on references to the Big Baller brand in the media compared to standard advertising rates.

Trump pointed several tweets to the well-known father of Lakers Lakers rookie Lonzo Ball, who recently called him an "ungrateful fool" in response to LaVar's lack of gratitude for the president who badisted his middle son, LiAngelo. who was caught in a shop-stopping fiasco in China along with two UCLA teammates.

"Having that reaction from someone as tall as Trump has definitely helped (Ball) reach a wider audience," Smallwood said in the interview. "People who do not follow sports are starting to have more knowledge of the brand (Big Baller).

" He does not seem to be following any kind of marketing strategy book. I could not have known that Trump would respond to him, but he is lucky Trump. "

Trump, who intervened in the theft in stores personally reaching Chinese President Xi Jinping during his scheduled trip to Beijing, tweeted to LaVar:" You could have spent the next 5 or 10 years on Thanksgiving with their son in China "in reference to the possible prison sentence that the three players could have faced for stealing sunglbades from a Louis Vuitton. to USA TODAY that a high prison sentence was unlikely regardless of intervention. [19659013] … LaVar, you could have spent the next 5 to 10 years during Thanksgiving with your son in China, but no contract NBA to support you But remember LaVar, shoplifting is not a small thing, it's really a big problem, especially in China, ungrateful fool!

– Donald J. Trump (@realDonaldTrump) November 22, 2017