We knew that Black Friday this year was going to be particularly massive, as buyers will generate a historic amount of revenue for retailers as part of the holiday shopping weekend. But retailers also have another reason to feel good about how things were shaken on Friday, as mobile apps from the largest retailers downloaded about 2 million times on Black Friday.
That figure represents new downloads, and is also specific only to the Apple App Store, according to the new Sensor Tower data. Google Play Store figures were not available yet, which means that the total will go up much more.
However, this should not be a surprise, as consumers spent more than $ 2 billion on Black Friday through their smartphones this year, according to a TechCrunch report. When you are serious about shopping with your phone, you probably want to do it through an application. So, again for From TechCrunch The report on data from the Sensor Tower, "in general, the facilities of new shopping applications grew by 9 percent over last year, reaching approximately 1.8 million."
The report emphasizes that the number of downloads refers to new downloads, not re-downloads of users who have had the application on their phone before, have removed it and have now reinstalled it. In terms of how the individual applications went, TechCrunch notes: "This year, Amazon added around 115,000 new application users, 11.7 percent more than in 2017. However, Walmart added 95,000 first-time users, 39.7 percent more than last year. The Target application, which was the third most installed this year, grew 3.3 percent, since 2017 with around 62,000 new users. "
Wish, Best Buy, eBay, Offer Up, Fashion Nova, Macy's and JCPenney completed the remainder of the top ten. That ranking includes both online retailers and retailers.
Google Play numbers are expected for this week. Meanwhile, other firms that join Sensor Tower to predict a record increase in mobile purchases on Black Friday this year include App Annie, which predicted a 25 percent increase in the use of shopping apps on Android devices, almost double the 2014 totals.