The Arizona woman who destroyed the Target mask display in the viral video says she regrets the behavior


Melissa Rene Lively’s Spiral in Arizona Target was captured on video for everyone to see. She recorded herself to destroy a masked performance in early July – she now says she regrets and is under treatment for mental illness.


In an exclusive interview with USA Today, Rene Lively, the CEO and founder of a public relations firm, said she had filed for divorce to all of her clients and her husband, after videos of her ranting rant went viral. .

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“I think mental illness is really something that has not been addressed as a result of this epidemic,” she said. “Because what happened to me was scary and it changed my life forever. I felt that I had absolutely no control over my own actions.”

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Following her frantic melodown at the store, Rene Lively stated that she was taken from her home for a psychiatric evaluation after calling police. She said she remained in a mental health facility for more than a week.

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Costco has been asked to wear Trader Joe’s masks, sparking conflict in recent weeks, seen in viral videos of shoppers’ lawsuits, as coronovirus cases escalate.

At the Florida Costco Wholesale Club in late June, Daniel Maples was captured in a viral video that showed him yelling at another customer during an argument about a face mask. Maples said the video did not show the story and that since the video went viral, she lost her job and received hundreds of threatening texts, emails and voicemails.

Some have watched the video, which has come in rapid succession, showing people combative on the facade or preventing a racially charged exchange, with regular follow-up apologies publicly being the result of being caught behaving poorly Can be flat between

Shop closed on Thanksgiving 2020: Holiday shopping changes with Best Buy, Kohl’s, Walmart, Target in COVID-19 epidemic

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Like Maples, Rene Lively said she received threatening messages after a targeted July 4 visit in Scottsdale, Arizona. She said she is going to a treatment program next week and wants to share her story to others struggling “knowing that they are not alone in experiencing mental illness.”



A sign in front of a house: Target


© Kelly Tycho, USA Today
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Experts say that for many people the negative mental health impact will overcome the current crises. Research suggests that extreme stress resulting from these events can also lead to prolonged mental disorders. A recent study estimated deaths from alcohol, drug overdoses, and suicides as the social isolation imposed by people due to an epidemic can reach 150,000.

Rene Lively shared the video of the targeting mask on her social media accounts below on Target, but it then went viral. Twitter user @RexChapman It was posted and has been viewed more than 10.1 million times as of Wednesday / 29 night. In the video, she shows her Rolex watch and declares that it cost $ 40,000.

In addition to working to recover her mental health, she says she knows that she has work to do to restore her professional reputation.

“I’m going to take a long time to rebuild trust from people, you know I get my life and career back on track,” she said. “I love what I do and am passionate about what I do and I’m going to fight it.”

Extreme stress from the epidemic, she said, leading to what she called a “manic bipolar episode”.

“I can totally see that the acting that I did was incredibly unfair in that I was classless and not completely out of character with how I conduct myself professionally and personally.”

Target said in a statement to USA Today in early July that “a guest vandalized the mask display at their Scottsdale stores and the Salt River Police Department” was called for additional support.

Rene Lively said that she took all the masks and put them in a car and offered to buy them but was told she could not.

Although the police spoke to her on target and let her go, when she got home, she said, her husband called the police out of concern about her mental state. She livestreamed the exchange on Instagram. It was in the video in which he told officials that he had connections in the White House, that officers called President Trump to say he was a spokesman for QAnon.

“He was vocal and sarcastic like everything that I was doing and I realize that now the world, obviously, was doing everything I was seriously saying like I really believed that,” he told USA Today. “I was not arrested, I was taken for a mental health evaluation. It was something like this whole process really opened my eyes.”

Her husband, Jaird Lively, told the Arizona Republic, part of the USA Today Network, that she began receiving text messages from friends watching the target video on Instagram on July 4.

He said he feared it would be a one-day decline in his wife’s mental health and a problem that he said had appeared a year earlier.

“There are many people who have such a frantic episode,” Jared Lively said during an interview with The Republic, noting that he had received death threats. “They don’t film it yet.”

Shoppers across the country will need Target to wear masks starting on Saturday. Rene Lively said that she now wears masks.

“I definitely want to respect others in the community and follow whatever mandate,” she said. “I understand that you know that masks are necessary to operate a business, which for me, obviously you know, is all my biggest frustration.”

Contributions: Dalvin Brown, Aaliyah E. Dastagir and Jane O’Donnell, USA Today; Richard Ruelas, Republic of Arizona; Jake Allen, Fort Myers News-Press

Follow USA Today reporter Kelly Tycho on Twitter: @KellyTyko

The article originally appeared on USA Today: The Arizona woman who destroyed the Target mask display in a viral video says she regrets the behavior

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