The & # 39; glass & # 39; of M. Night Shyamalan is only half full with $ 16 million on Friday




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& # 39; Glbad & # 39;Universal and Disney

Shyamalan Night Glbad Yesterday I got an approval, earning $ 16 million on Friday. That includes $ 3.7 million in gross revenue on Thursday, compared to $ 2 million on Thursday and $ 14.6 million on Friday for Division. Yes, GlbadGross sales on Thursday accounted for 23.1% of Friday's figure compared to 14% for Division, but the sequel directed by fans was always going to have at least a little more anticipated load compared to the "surprise" Unbreakable continuation. It's not an important sequel, but considering the numbers at stake, it's not a disaster remotely.

The suspenseful film James McAvoy / Anya Taylor-Joy 2017 opened with strong pre-launch criticism and a wave of positive comments, which allowed her to earn $ 40 million from a start of $ 14.6 million. The horror movie, which (spoiler alert, I suppose) revealed itself to take place in the same universe that Unbreakable, pate to 137 million dollars national. Glbad, which brings you back UnbreakableThe superhero (Bruce Willis) and the supervillain (Samuel L. Jackson) and puts them in a psychiatric hospital along with McAvoy's "The Horde", is receiving negative mixed reviews (36% of rot and 5.1 / 10 in Rotten tomatoes).

In addition, many of those reviews claim that fans will not be pleased. Division or Unbreakable, which means that, yes, the negative notices could affect the box office in general (like the B Cinemascore rating). But for now the movie is still to be opened. Division with around $ 41 million for the Fri-Sun framework and $ 48 million for the Fri-Mon framework. That would be just below Universal's launch of $ 41.5m / $ 48.6m Riding along during this weekend of 2014, and the third weekend launch of MLK Day & nbsp; behind & nbsp;Walk along & nbsp;and the wide expansion of American sniper ($ 89m / $ 107m) in 2015.

Sure, we all wondered / expected that DivisionThe popularity of UnbreakableThe cult status and the general narrative of the comeback of M. Night Shyamalan would elevate this to the comparative stratosphere. That did not happen. It is debatable that Division fans and Unbreakable the fans overlap, with bad reviews that stop at least part of the heat prior to the launch towards the weekend. Now he can also argue that the opening of the film, as he did in spite of the bad reviews and the mixed rumor, is a testament to the marketing, the brand (s) and the value of Shyamalan as a raffle.

Either way, Universal projected the release of Fri-Mon from the movie at around $ 50 million and that's about where it will land. There is no shame in hitting the projections, even if it is true that it is not as exciting as excessive performance driven by the buzz. It is noteworthy that we are dealing with a self-financed project (by Shyamalan himself) of more than 20 million dollars, in which Universal / Comcast (in North America) and Walt Disney (abroad, from Unbreakable it was a Disney movie in the year 2000) they are only responsible for marketing and printing. The only thing "at stake" is the current narrative of M. Night Shyamalan's return.

So far, the comparison at stake is that of Matt Reeves. Cloverfield, which carried out its top secret viral marketing to a debut of $ 40 million Fri-Sun / Fri-Mon this weekend in 2008 ($ 49m / $ 56m adjusted for inflation). Despite the decent reviews and at least a little bit of enthusiasm, the found monsters movie skyrocketed with only 80 million national dollars (98 million adjusted dollars) and 171 million dollars worldwide with a budget of 30 million of dollars. Yes Glbad he plays the same way (presumably with a bigger take abroad, natch), an $ 83 million domestic cume would still be fine for a $ 20 million superhero thriller, even if it was a major crisis Division.

Yes Glbad Opening only on as well as Division It feels disappointing, maybe Division simply exceeded and the general interest of the audience in Unbreakable It was over represented by the online film community. If the movie had been better (or, despite my opinion(The revisions have been more positive), we may have been looking for a sequel of comparative rupture. In addition, selling itself as a Unbreakable sequel (nostalgia!) but really being a Division Follow up (for kids!), Glbad it can be a repetition of Alien: Covenant. When Prometheus jump every Alien movie, sale Prometheus 2 as Alien 8 it is a risky tactic.

The only other rookie this weekend (yes, even the rival studios thought & nbsp;Glbad & nbsp;would open a little bigger) was the opening of FUNimation on 1,440 screens & nbsp;Dragon Ball Super: Broly what surprised us all with a $ 7 million opening on Wednesday (shades of when WB & # 39; s Pokemon: The movie & nbsp;It won $ 10 million at its opening on Wednesday, November 1999). The animated feature, which is obviously playing hard for the dedicated fan base, earned $ 3.3 million on Thursday (beating the box office in its first two days) and another $ 2 million on Friday. That positions the film for a Wed-Mon debut frame of $ 7 million Friday-Friday / $ 8.5 million Friday-Friday / $ 18.7 million. Yes, it reached its peak on the opening day, but this is still a crazy performance for a movie that was not really on anyone's radar.

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& # 39; Glbad & # 39;Universal and Disney

Shyamalan Night Glbad Yesterday I got an approval, earning $ 16 million on Friday. That includes $ 3.7 million in gross revenue on Thursday, compared to $ 2 million on Thursday and $ 14.6 million on Friday for Division. Yes, GlbadGross sales on Thursday accounted for 23.1% of Friday's figure compared to 14% for Division, but the sequel directed by fans was always going to have at least a little more anticipated load compared to the "surprise" Unbreakable continuation. It's not an important sequel, but considering the numbers at stake, it's not a disaster remotely.

The suspenseful film James McAvoy / Anya Taylor-Joy 2017 opened with strong pre-launch criticism and a wave of positive comments, which allowed her to earn $ 40 million from a start of $ 14.6 million. The horror movie, which (spoiler alert, I suppose) revealed itself to take place in the same universe that Unbreakable, pate to 137 million dollars national. Glbad, which brings you back UnbreakableThe superhero (Bruce Willis) and the supervillain (Samuel L. Jackson) and puts them in a psychiatric hospital along with McAvoy's "The Horde", is receiving negative mixed reviews (36% of rot and 5.1 / 10 in Rotten tomatoes).

In addition, many of those reviews claim that fans will not be pleased. Division or Unbreakable, which means that, yes, the negative notices could affect the box office in general (like the B Cinemascore rating). But for now the movie is still to be opened. Division with around $ 41 million for the Fri-Sun framework and $ 48 million for the Fri-Mon framework. That would be just below Universal's launch of $ 41.5m / $ 48.6m Riding along during this weekend of 2014, and behind the third weekend launch of MLK Day Riding along and the wide expansion of American sniper ($ 89m / $ 107m) in 2015.

Sure, we all wondered / expected that DivisionThe popularity of UnbreakableThe cult status and the general narrative of the comeback of M. Night Shyamalan would elevate this to the comparative stratosphere. That did not happen. It is debatable that Division fans and Unbreakable the fans overlap, with bad reviews that stop at least part of the heat prior to the launch towards the weekend. Now he can also argue that the opening of the film, as he did in spite of the bad reviews and the mixed rumor, is a testament to the marketing, the brand (s) and the value of Shyamalan as a raffle.

Either way, Universal projected the release of Fri-Mon from the movie at around $ 50 million and that's about where it will land. There is no shame in hitting the projections, even if it is true that it is not as exciting as excessive performance driven by the buzz. It is noteworthy that we are dealing with a self-financed project (by Shyamalan himself) of more than 20 million dollars, in which Universal / Comcast (in North America) and Walt Disney (abroad, from Unbreakable it was a Disney movie in the year 2000) they are only responsible for marketing and printing. The only thing "at stake" is the current narrative of M. Night Shyamalan's return.

So far, the comparison at stake is that of Matt Reeves. Cloverfield, which carried out its top secret viral marketing to a debut of $ 40 million Fri-Sun / Fri-Mon this weekend in 2008 ($ 49m / $ 56m adjusted for inflation). Despite the decent reviews and at least a little bit of enthusiasm, the found monsters movie skyrocketed with only 80 million national dollars (98 million adjusted dollars) and 171 million dollars worldwide with a budget of 30 million of dollars. Yes Glbad he plays the same way (presumably with a bigger take abroad, natch), an $ 83 million domestic cume would still be fine for a $ 20 million superhero thriller, even if it was a major crisis Division.

Yes Glbad Opening only on as well as Division It feels disappointing, maybe Division simply exceeded and the general interest of the audience in Unbreakable It was over represented by the online film community. If the movie had been better (or, despite my opinion, the reviews were more positive), we might have been watching a comparative sequel. In addition, selling itself as a Unbreakable sequel (nostalgia!) but really being a Division Follow up (for kids!), Glbad it can be a repetition of Alien: Covenant. When Prometheus jump every Alien movie, sale Prometheus 2 as Alien 8 it is a risky tactic.

The only other rookie this weekend (yes, even rival studios thought Glbad would open a little bigger) was the opening of FUNimation of 1,440 screens Dragon Ball Super: Broly what surprised us all with a $ 7 million opening on Wednesday (shades of when WB & # 39; s Pokemon: The Movie It won $ 10 million at its opening on Wednesday, November 1999). The animated feature, which is obviously playing hard for the dedicated fan base, earned $ 3.3 million on Thursday (beating the box office in its first two days) and another $ 2 million on Friday. That positions the film for a Wed-Mon debut frame of $ 7 million Friday-Friday / $ 8.5 million Friday-Friday / $ 18.7 million. Yes, it reached its peak on the opening day, but this is still a crazy performance for a movie that was not really on anyone's radar.


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