There are many ways to cook a turkey, and today Americans will try everything on them. Fried, in brine, baked and dipped in the Flamin powder – Hot Cheetos – the main bird will take many forms at the Thanksgiving table this year.
But while the costumes are in play, the turkey itself is more or less a guarantee. In fact, since the last 154 years, since President Lincoln first consecrated a national Thanksgiving Day for the last Thursday of November 1863, turkeys accompanied by cranberry sauce and potatoes (sweet and white) have been served at food tables throughout the country.
Many things have changed since then, but the Thanksgiving dinner does not. When Americans are ready to say thanks for all they have, only one piece of chicken will do: 88 percent of us will have dinner at some point today.
Which does not mean that Thanksgiving is not a meal without evolutions, big and small. While much of what we prepare as a nation comes from a pre-established list, we have managed to change the menu a bit along the way.
Jellied salads, for example, were a common accompaniment to Thanksgiving in the 1950s and 1960s for reasons that science has yet to completely undo. There was a time in the United States where Thanksgiving was not real until you consumed a neon-colored "salad" composed of jelly, marshmallows, pineapple and ham. Then, equally inexplicable, the gelatine salads disappeared from the dinner tables in 1980, and as a nation we decided collectively that we would never talk about them again.
As of 2017, the evolution of Thanksgiving continues in the future. Consumers particularly concerned about the ethical origin of their turkey can now use blockchain to learn the lifelong history of their birds until the time they cook for dinner. (No part of that sentence would make any sense as recently as 2000)
Consumers who do not want to buy or live in urban areas may have their groceries delivered, possibly on the same day, possibly directly outside the recipe they were cooking.
And those who do not live in urban areas? Walmart and Kroger were good enough to deliver the entire holiday shopping tour to their trunk.
The unexpected lesson of Thanksgiving is that the longer the holidays are the same, the more they change-at least this year-in ways that gave customers much more to be #gratuitos.
For example …
One year's (cheap) Bounty
After a year full of prices of food products and accessories According to the data of the Federation of the US Agricultural Bureau, table prices for 2017 are approaching five-year lows. An extension of ten people with all the trimmings will cost an average of $ 49.12: a fall of $ 0.75 from last year.
"The last time Thanksgiving was so cheap was 2013," John Newton, director of Market Intelligence for the federation. "The fact that I can have that clbadic meal for less than $ 5 per person says a lot about the American farmer and the crop he produces each year."
This is the second consecutive year of falling prices, according to the National Federation of Retailers. and this year, the big cost depressant was in turkey prices.
The average cost of a turkey was $ 22.38 this year – compared to $ 22.74 last year – a decline of 1.6 percent.
"Wholesale turkey prices are now below $ 1 [per pound] for the first time since 2013," Newton said. "We have an abundant supply of turkeys, and that is leading to some of the lowest prices that consumers are seeing in the grocery store."
Turkeys have been increasingly used by stores as the favorite leader of Thanksgiving on the argument that once the bird is in hand, the customer will also stop to pick up the fixings while they are in the shop. The competition to gobble turkey buyers this year has become particularly intense. Amazon decided to make the market better by reducing the prices of organic turkeys and without antibiotics at its Whole Foods subsidiary, and then lowered prices even further for Amazon Prime customers.
But some side trim prices have gone up: Pumpkin cake mix increased 2.6 percent, badped cream increased 4 percent and 12 ounces of fresh blueberries rose 1.7 percent. In percentage terms, the biggest increase this year was the cube filling, increasing by 5.2 percent over the 2016 levels.
For the rest, prices have been lower than normal, since the costs of the Thanksgiving basket also decreased in the retail ecosystem.
The price of a basket of Thanksgiving items, including a 12-pound turkey, has dropped 6.7 percent from last year to $ 54.84 at Walmart Stores, Inc., according to a Bloomberg Intelligence report . Stop & Shop, owned by Ahold Delhaize, recorded a price drop of 9.7 percent year on year at $ 62.93. The German discount chain Aldi saw the lowest fall, but still a fall, from 2.6 percent to $ 41.19. Whole Foods, despite all the reductions in the price of Amazon, remains the cost leader in the group by a wide margin: a basket of organic goods will mostly cost buyers $ 113.71. But it's also the biggest fall year-over-year, about 16 percent since 2016.
Part of the problem, said Jennifer Bartashus, Bloomberg Intelligence badyst, is that while prices are low, each retailer has an incentive to just keep cutting.
"No one wants to be the first to raise prices," he said. "It's remarkable, coming out of a sustained period of deflation, that prices have not gone up any more, you're seeing that people are really keeping prices low."
In addition, the stores not only have to compete with each other; They have to compete with the rest of the food economy that is running for their dollars.
Eat out and place an order at
An interesting interest factor came up this holiday season, caring for good people in Butterball, about Americans and turkey. Despite his fondness for him and his almost universal commitment to eating it on Thanksgiving, Americans are not really sure how to cook it.
According to the study, 80 percent of the first-time millennial hosts are nervous that they can surpbad it – or cook the turkey badly. Even 43 percent of experienced chefs share exactly the same concern.
So, how do you solve the problem when you literally need to speak turkey? Well, you can call Butterball, which has a Turkish phone line.
"While we know that Thanksgiving may be full of small tensions, we also know that it is important not to worry about small things," said Sue Smith, Butterball's fellow director Turkey Talk-Line.
It could be argued, however, that calling Butterball's hot roast for Thanksgiving, in fact, is sweating the little things, which is probably the reason why 13 percent of Americans are Deciding to cook this holiday may officially be another person's problem.
This year, 9 percent of consumers will eat Thanksgiving dinner, according to a survey by the National Restaurant Association. That number has increased for six years. In 2011, about 6 percent of diners ate out for Thanksgiving, although the number of meals was fairly flat since last year.
However, there was a noticeably greater collection among those who said they were eating at home but that someone else was cooking it. About 4 percent said they would buy a full meal: a dinner in a box (think of Martha Stewart's offer this year or something delivered by a local restaurant).
However, that number rises to 15 percent when diners were asked to have part of their food delivered pre-prepared. Did the consumers of number one dishes seem to have made it out of the home?
The turkey. (Of course)
Honestly, going prepared in advance might not be the worst idea in the world, depending on your guests. And yet, while 74 percent of those surveyed by Butterball noticed that they did not expect Thanksgiving or their turkey to be perfect (because marriage was the real reason for the holidays), 26 percent said they expected The perfection.
Fortunately the people with many guests in the select 26 percent had the good sense to buy two turkeys this year, since they did not have a scandalous price for them.