The decision to sell the “complete self-driving” package in their vehicles has been controversial before planning on making the technology available through software, to say the least.
This is a bold move by Tesla that has been criticized for several reasons.
Some say it is confusing to customers thinking that Tesla vehicles are currently capable of self-driving, which is not the case.
Others also criticized Tesla for often changing the price of the package up and down, even if they had not delivered the features provided in the package.
Over the past year, CEO Elon Musk has made Tesla’s pricing strategy more clear when it comes to the “full self-driving” package: Tesla is going to raise the price of the package as it introduces new features.
In July, the price went up from $ 1,000 to $ 8,000.
Now CEO Elon Musk says it will increase to an additional $ 2,000 on Monday:
Musk is linking Tesla to price increases this week by releasing a full self-driving beta update.
Earlier today, we took a first look at the full self-driving beta update, which appears impressive so far, but it has only been released to a limited number of people.
While $ 10,000 may seem expensive for a software package, Musk warned that the price will continue to rise in the future:
The FSD will continue to increase in value as the software moves closer to full self-driving capability with regulatory approval. By that point, the FSD is probably worth more than $ 100,000.
As more features are released towards the goal of full self-driving, Tesla plans to increase the price of the package going forward.
I think we can see many people pulling the trigger and spending $ 8,000 before the price hike on Monday.
Even Electrek’s Seth Ventrab, who had a healthy skepticism of Tesla’s ability to deliver a full self-driving system, is tempted to pull the trigger after seeing the beta update.
This is still not really practical, but it shows that Tesla is getting very close.
If you want my opinion, I think Tesla is much more likely to deliver on its promise now and I think the $ 2,000 price increase is only the beginning.
What do you think Let us know in the comment section below.
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