(Reuters) – Tesla's Model 3 sedan recorded more records in California than its BMW 3-Series clbad rivals and Mercedes C-Clbad in the first quarter, according to a report from the New Car Dealer Association of California ( CNCDA). Model 3 registrations totaled 3,723, or 14.3 percent of the near-luxury segment, compared to 3,323 for the Mercedes variant and 3,260 for the BMW model, the CNCDA report said.
Tesla began delivering Model 3 to customers in December 2017. California is a key market for global luxury vehicle brands not only because of their size, but because other markets often follow the trends set by wealthy consumers in the state.
Report of Sonam Rai in Bengaluru; Edition by Bernard Orr