On Nov. 2, Taylor Swift introduced that she’d be dropping new single “Call It What You Want” at midnight. To accompany the announcement, she additionally tweeted a mysterious set of lyrics. At first look, Swift’s new single “Call It What You Want” may very well be about virtually something. The lyrics have been stamped onto a card with what seems to be a typewriter and are accompanied by the track’s title in a pink scrawl. “Holding my breath,” the singer wrote, “Slowly I said, ‘You don’t need to save me… But would you run away with me?'” “Yes.” Dreamy. Or is it?
The “Call It What You Want” teaser is paying homage to 2012 Swift. Remember the Swift that posted watercolors to her Instagram,and took selfies along with her cats? The one which rocked high-waisted shorts and a pink lip? It appears a lifetime in the past that she was allowed to be publicly romantic with out everybody having one thing to say about it. Thus far, and sure because of this, the Reputation rollout has felt a bit of sanitized. In distinction, the “Call It What You Want” teaser feels a bit of like Vintage Swift.
And that may very well be followers’ first clue as to what it is about.
So a lot of Reputation looks as if Swift is hitting again at a media panorama that is turned towards her. The snake imagery. The line of Swifts within the video for “Look What You Made Me Do”. It’s all extraordinarily self-aware; Swift appears to be memeing herself earlier than anybody else will get an opportunity to. And the track title “Call It What You Want” appears to mirror that. She may very well be addressing the press, who’re fast to label her each single transfer. It reads virtually like a sign that Swift now not cares what the media badume; of us can label the connection she’s singing about nevertheless they’d like; she’s over it.
After all, the verse Swift tweeted factors to a budding relationship, even an escape fantasy. It additionally demonstrates how the singer has grown. Gone is the “Romeo, save me!” singer of yore. Now, she has the lyrical company. She’s the one taking cost of her romantic future — and (presumably) providing present beau Joe Alwyn a seat on the best way.
The “Call It What You Want” title may not be directed on the press, although. It may very well be Swift speaking to badociates, or her new boyfriend, and even herself. Her early songs had been typically elaborate fantasies, fairy tales replete with heroes and villains and Swift on the middle of all of it. Now, almost 28 years outdated, she’s chilling out. It would not must be love and marriage and perfection anymore. It can simply be. Call it what you need; she’s glad now.
On the entire, Reputation seems like a colder and extra distant album than followers have come to anticipate from Swift. Even as 2014’s 1989 marked the singer’s departure from the style she as soon as referred to as residence, the album remained an intimate expertise. Hard copies of the report got here with collectible polaroids, many hand-captioned by the singer, and teams of Swifties had been invited to her precise homes for an early listening expertise.
In distinction, the buildup to Reputation feels totally different, although it did nonetheless function early listening events for followers. By remaining extra aloof from the method — and never correcting the report within the media — she’s seemingly defending herself. Instead of leaping in to reply each potential scandal, and subsequently exacerbating it within the course of, this track title paired with these lyrics invitations individuals label her life as they are going to. Here’s a narrative, she appears to be saying, and, whereas anybody can guess that it is about her present life with Alwyn, Swift’s letting the media name it what they need. Because, maybe, she is aware of they are going to anyway.