Target has finally announced the date for its big annual shopping event – and that only happens with Amazon’s Prime Day.
A statement from the company said on Monday that Target’s Deal Days event will take place on October 13 and 14 and will “feature digital deals on hundreds of thousands of items.”
Target did not address the fact that Amazon’s annual rebate event, which was also announced on Monday, would take place within the same two days. Giant retailers overlap and lock horns before their competitive sales events.
SET PRIME DAY FOR AMAZON OCT. 13 – OCT.14
In launching its two-day shopping program in 2018, Target hit hard on Amazon’s $ 119 Prime membership fee by pointing out that target shoppers don’t need members to receive its discounts.
The start of the program, which offered home goods, apparel and national brands up to 50 percent, was one of the biggest days of the year for Target’s online sales, the company said at the time.
Amazon’s Prime Day is usually held in July, but it postponed five-year-old purchases this year due to coronaviruses, which halted Amazon’s ability to place and fulfill orders early in the epidemic.
Now that it has been moved to October, Prime Day is expected to be the biggest shopping day of the fourth quarter, both Black Friday and Cyber Monday, according to a Retainment survey of retailers.
One reason is that other retailers are expected to jump on the bandwagon on October 13-14, said Sarah Skirbol, a shopping and trends expert at RetailMeNot, which tracks deals. Retailers are expected to offer the deepest discount this year, so that shoppers can avoid holiday crushes as well as delivery delays caused by coronaviruses.
Six-six percent of shoppers this year say they will start their holiday shopping in advance, up from 38 percent last year, Scribol said. “We know that shoppers want to start shopping earlier than before, because they are concerned about getting their items on time this year.”
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