If you have an old car seat lying around, it may be a good time to head to Target.
The Minneapolis-based retailer’s car seat swap program officially began Monday, giving parents the opportunity to recycle older car seats for newer models at a discount.
However, the program itself aligns with the company’s commitment to sustainability, helping to reduce millions of pounds of plastic and waste in the last five years.
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Target customers will be able to return their used car seats to any Target store nationwide through April 17. In exchange, guests will get a 20% discount on a new car seat, car seat base, travel system or strollers, the company said.
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Shoppers can also opt for “select baby household items,” including playpens, high chairs, swings, rocking chairs, and bouncers.
To participate, customers must be enrolled in the Target Circle rewards program. However, the discount can be applied to in-store and online purchases until May 1.
Target is committed to “implementing innovative solutions throughout our business to leave” the planet in better shape for “future families.”
As part of this effort, the company said its exchange programs also help to have a “positive impact on the environment.”
“We are committed to using resources responsibly and designing our operations, products and services to be sustainable and circular,” the company said on the corporate responsibility page of its website.
Target stores will recycle all types of car seats. This includes infant seats, convertible seats, car seat bases, car harness or booster seats and even expired or damaged seats, the company said.
Since the program launched in April 2016, the retailer has recycled more than 1.1 million car seats. This equates to more than “17 million pounds of plastic and counting,” according to Target.
The materials will be recycled by Target’s partner, Waste Management.