Too much to think outside of the bun.
Like basically every other fast food restaurant out there, Taco Bell has officially entered the so-called “Chicken Sandwich Wars” with a new “Chicken Sandwich Taco” announced Monday morning.
The chain describes the item as a sandwich / taco hybrid, made with a crunchy chunk of white meat chicken that has been marinated in jalapeño-infused buttermilk before sprinkling it with “bold Mexican spices” and rolling it in a layer of tortilla chips. . The chicken is then sandwiched into “a puffed bun, shaped like an iconic taco” and topped with a creamy chipotle sauce. The “spicy” version also comes with pickled jalapeños.
The new items, which cost $ 2.49 each, will begin testing in Nashville and Charlotte on March 11. A nationwide launch scheduled for later in 2021.
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“Is the crispy chicken sandwich taco a sandwich or a taco, you ask? Well, is it a sandwich AND a taco,” reads a press release for the next article. “And it doesn’t have to be explained to be so delicious.”
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Taco Bell had previously hinted at the launch of a new item specifically intended to compete against the many chicken sandwiches that have already been advertised at major fast food restaurants. In January, Liz Matthews, Taco Bell’s director of global food innovation, teased the mystery chicken in an interview with Business Insider. He added that the offering would debut sometime in the next 24 months along with “all” of the new Taco Bell ideas that were sidelined during the pandemic.
“I think a lot of players are doing a great job, but what I will say is that we will interrupt him with what we are going to do with the chicken,” Matthews told Business Insider.
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The latest Taco Bell ad comes as more restaurants prepare to enter the “chicken sandwich war” and compete with the popular Popeyes chicken sandwich. Among those preparing to launch their own new offerings (which resemble the Popeyes chicken sandwich) are McDonald’s, Burger King and Wendy’s. Even KFC, a restaurant also owned by Taco Bell’s parent company, Yum! Brands – has expanded its newest chicken sandwiches to restaurants across the country.