Susan Rowner Exits Warner Bros. for Top NBCUniversal Entertainment Programming Post

Warner Bros. ‘s TV execution, which was supposed to be the successor to Peter Roth, will report directly to Mark Lazarus and be on a par with Frances Berevic, who sets the business strategy for the entertainment portfolio.

NBCUniversal has found its top entertainment programming executive.

Following a lengthy public search, Warner Bros. TV president Susan Rowner is tapped to oversee a programming portfolio, including Streamer Peacock, Basic Cable Network USA, Sify, Bravo Oxygen and E! As well as the broadcast network NBC. Rowan, considered the successor to replace Peter Roth in the Warner Bros. TV group, negotiated an early exit from his contract to take the NBCU job. His departure now leaves Warner without a front line for Roth, whose deal expires next year.

Sources say that Rowan is expected to begin his role in NBCUniversal within the next week or two. It is not clear what the formal title of NBCU will be after the company’s reorganization last month. Representatives for NBCUniversal and Warner Bros. TV both declined to comment on Monday.

According to sources, Mark Lazarus, president of NBCU TV and Streaming, will be reporting Rownor as Francis Berevic, although the upcoming execution is touted for a larger role within the NBCU. The former lifestyle network chief was promoted on August 6 as part of a major restructuring and now oversees a larger portfolio for the group. While its new title is yet to solidify, Berwick Entertainment Network will set a broad tone for budget, research and marketing. Berevik will also develop and implement the strategy for which content has been picked up and how to best launch it among its many brands.

As Rowner, they will be charged with major centralized content groups covering scripted, unpublished, alternative and late night. As part of its shift from a vertically aligned company to a horizontal structure, NBCU hopes to reorganize employees by genre rather than by network. This means that an exec working on Unreleased Hire on Bravo may soon be involved with a large portfolio of the same genre for multiple NBCU networks. The strategy is the latest attempt to unify growth for a larger portfolio.

A major round of layoffs is expected as part of the NBCU’s new structure, overseen by Lazarus and NBCU CEO Jeff Shell. As part of the new hierarchy, NBC Entertainment chairman Paul Telgi exited the company unconditionally. Less than a week after NBC began investigating the claims, its exit was reduced, with Telgi promoting a toxic culture whose claims were widespread Hollywood reporter. Their duties are now being transformed into entertainment programming status. This is the first time that NBC does not have its own dedicated entertainment chairman. The broadcaster becomes the latest linear network to broaden its executive base as the TV industry positions itself better for the streaming era and seeks to reduce costs amidst the novel coronovirus epidemic. This realization is also expected to generate millions in cost savings, with redundancy between the programming, marketing and scheduling divisions expected to end in a bid to create a more integrated and leaner company. It is a similar approach that Shell held with its news division in May.

Rownor’s hiring follows a public search in which sources say the NBCU leadership was focused on hiring a woman and man of color for the position. Netflix VP vernacular Bella Bajaria – who was accidentally pushed on Studio Universal TV in 2016 – turned down the job. Universal TV president Parliana Igbokwe – who replaced Bajaria – was also sent to the post. Rover was much later as the Warriors’ descendant from Roth, IBCokwe is considered the clear successor to a major work running the joint studio of NBCU, Bonnie Hammer should choose to retire next year when her current one ends next year Ho. The former president of ABC Entertainment, the original role of Netflix VP, Chinging Dengy is also said to have passed on the role. Other executives considered for the position include former HBO Max and TNT, TBS, and TrueTV programmer Kevin Reilly (who was recently forced out as a reorganization of WarnerMedia), Viacom CBS chief creative officer David Navins , Hulu’s senior VP scripted originals include Craig Erwich and Bill. McGoldrick already oversees programming for Mayur, USA and Sify. It is unclear how Rowner’s new role will affect McGoldrick, who is well-liked and personally selected for the role when Hammer dreamed.

Yet to be determined is the future of NBC’s alternative head Meredith Ahar, who alleged that Telegidi played an important role in promoting a toxic culture on the network. Rowner hopes to make that decision. NBCU is continuing its investigation into Telegidi and, under Lazarus, has launched a second and comprehensive investigation into the overall culture of the company.

Rowner, for his part, comes to NBCU after running for over 20 years on Warner. After joining the studio as a drama exec in 1998, she rose through the ranks developing hits The OC, Everwood, Gossip Girl, Fringe, The Vampire Diaries And Supernatural, among others. He was promoted to co-chairman (along with Brett Paul) of Warner Horizon Scripted in 2014, launching the cable and streaming series Animal Kingdom, David Make Man, Queen Sugar, You And small quantity, among others. Last year, he and his longtime business-focused collaborator Paul were promoted to co-chairs Warner Bros. TV, where he took over the day-to-day business for the studio, reporting to Roth, who was later chairman Was promoted as. Large WBTV Group. Rowner – who has a close audience with super-producers Greg Berlanti and Josh Schwartz ()gossip Girl), Among countless others – and Paul had inspections of 60 scripted originals as he worked on some duties that Roth had held for years.

In August, after a round of 600 layoffs as part of a larger company-wide consolidation, Warner merged all of its studio operations, including Horizon, with Roth in a day-to-day regime of Paul and Rowner. lamps. As part of the reshuffle, drama head Clancy Collins White was moved to a new role, overseeing all scripted development, reporting directly to Rowner. The move was considered by many industry insiders to lay the foundation stone for Rowner’s pending ascent to take over Rover. The latter has been with the studio for more than two decades and, in a marker of its success, oversees 32 primetime scripted series that have reached 100-episode milestones.

NBCUniversal and WarnerMedia are the latest Hollywood conglomerates to have undergone major federations as the global epidemic brought unprecedented changes to the entertainment business. Both companies are looking towards more centralized leadership to oversee content in a larger scope rather than network-focused silent divisions. “It’s great now,” said Reilly Three hearted Days later he was swept away with Bob Greenblatt. “It has been more than a decade of legacy systems bound for quarterly profits arising from the same paradigms. We have recently begun to pivot meaningfully into the new era. Now with epidemics as an accelerator. , Will be in a corner or not. The sector will sit on its feet thinking ‘I am good!’ ”