Surplus OnePlus Watch will disrupt Apple, Samsung


OnePlus has not told so subtly that the company’s first smartwatch is coming. It’s not OnePlus’s first crack at the wearable whip, it reportedly developed a watch prototype in 2015 – early in the firm’s existence – but it eventually decided against a release.

The important question is: what will the new device mean for major smartwatch rivals like Apple and Samsung? enough.

Google’s Pixel 5 has just landed, but is it any good? See my review here.

Before OnePlus released its wireless buds, I wrote about how the company’s focus on smart connectivity between its devices would be the major selling point. Buy OnePlus devices and be rewarded with ecosystem-specific adjectives: such as the ultra low-latency mode Buds automatically switches to gaming on OnePlus phones.

In May, a Fast Company interview with OnePlus CEO Pete Lau reported that the company plans to take a vision of this ecosystem in the future. “According to early examples, the company describes how its smart TV has a shortcut to switch between apps and can automatically reduce volume when calls are made to OnePlus phones”, the story tells.

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Lau calls it all a “deep adaptation” and I doubt it would be the same for the OnePlus Watch. I am excited to see how the company gets all of its affiliated techs to sing together. I can imagine, for example, the OnePlus Watch being used as a remote for your OnePlus TV which has more in-depth control. But that type of collaboration between OnePlus devices should not concern Samsung, Apple and others. How OnePlus values ​​watch prices and I bet I would be happy that the Chinese company is too low.

The reason for mentioning the OnePlus Buds is that they were surprisingly cheap. They launched at a much lower price than $ 79 – Google’s Pixel Buds ($ 179), Apple’s AirPods ($ 159) and Samsung’s Galaxy Buds Plus ($ 149). The new OnePlus Buds Z is also cheaper at $ 50.

The OnePlus 8 took the company back to its roots with high-end specifications at low prices. The OnePlus Nord did the same, but went one step further on the price. The company’s “flagship killer” marketing line inadvertently dropped it – as its phones had soared in value – now making a valid return. The OnePlus Watch will almost certainly follow the company’s recent abrupt switch in pricing strategy. The wearable is not $ 20 or $ 50 cheaper than the expensive competition, but some two-thirds or so of the cost.

This OnePlus is not going down this route. Google stepped away from building a top-tier flagship for the first time in years and Samsung released a surprisingly cheap version of the Galaxy S20. Nearly all the technical briefings I have attended this year have talked about making cheap devices for cash-strapped consumers who have less money due to the financial loss of Kovid-19. The OnePlus deluge of cheap appliances of 2020 suggests that it is following the same logic, which means that we can expect a similarly aggressive price at some point in the near future as well.

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