Posted 10:02 p.m. ET July 11, 2019
Highlights of history
- Nielsen said the third season of "Stranger Things" was seen by a record 26.4 million US viewers over the four-day weekend of July 4.
- Netflix revealed its own broadcast data for the series, and said that more than 40.7 million global household accounts had watched the show over the weekend.
- Nielsen reported that 824,000 US viewers had finished all eight episodes of the series on their debut day.
A record 26.4 million US viewers watched the third season of Netflix's hit show "Stranger Things" during the holiday weekend of July 4, about 17% more than the debut of the second season, according to Nielsen.
"Compared to the second season," Stranger Things 3 "was an even bigger success," Nielsen said in a press release. "Not only did it increase its audience compared to the previous season, it's also the most viewed Netflix original series we've analyzed." The launch of the season in the long holiday weekend proved fruitful, as viewers could take advantage his free time at work and immerse himself in the most recent episodes of the cultural phenomenon. "
The data and measurement firm said that about 824,000 viewers in the United States had finished all eight episodes of the series when it was released on July 4.
Nielsen launched its Video Content Ratings on Subscription Demand in 2017 to better measure subscription-based streaming content. The company takes advantage of the demographic and domestic ownership data of its National TV Panel to identify the viewing of broadcast programs.
As more companies such as Disney, NBCUniversal and Warner Media launch their own broadcast services, it is likely that this information will become the way analysts compare different platforms.
Earlier this week, Netflix revealed its own broadcast data for the series, and said that more than 40.7 million global household accounts had watched the show over the weekend, the most movies or TV shows in the series. site for the first four days. In addition, 18.2 million worldwide had already completed the third full season during that time.
Netflix has almost 150 million subscribers, which means that about a quarter of that global audience decided to see "Stranger Things" in its first four days on the platform. It seems like a big number, but how does that compare with other programs in the broadcast service?
In December, Nielsen revealed the top 20 shows on Netflix. Six were original Netflix, but only one of them is owned by the company. "Strange things" was not on that list.
Netflix has always been very strict with its audience numbers. When the company offers data, it usually boasts of a particular program or movie. However, with such a limited collection of information, it is difficult to make comparisons with other programs on your platform and with your rivals.
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For example, the final episode of HBO's "Game of Thrones" brought a record 19.3 million viewers in a single night. That includes the 13.6 million people who watched it live on television during its first broadcast. The rest are those who watched the encore presentation later that night or watched the episode through one of HBO's broadcast platforms instead of on television.
It's hard to compare HBO, which disseminates information about a single evening of viewers and distributes episodes weekly, to Netflix, which releases all of its episodes at once and shares the audience over a period of time.
Still, the high audience for the third season of "Stranger Things" would have guaranteed a fourth season, if one of Netflix had not been green. Executive producer Shawn Levy has said that there will definitely be a fourth season, with the possibility of a fifth.
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