The cooperation between StarTimes Group and UNAIDS to improve knowledge of HIV / AIDS has spread rapidly in different African countries as the 30th World AIDS Day arrives.
On May 12 this year, both groups signed a memorandum of cooperation in Beijing to formalize cooperation "to reduce the impact of HIV in Africa by spreading messages to the general public to increase HIV awareness and UNAIDS work and reduce stigma and discrimination against people living with HIV and populations affected by HIV ". [19659002ThefirstconcreteactionofthiscooperationwascarriedoutfortheWorldAIDSDayonDecember12016andithastransmittedHIVpreventionvideostoUNAIDSthroughitsAfrican-AmericanandFrenchcounterpartsfromtheWorldAIDSDaytoitsend
. Sub-Saharan Africa remains the region most severely affected by HIV and its consequences. Although significant progress has been made, sub-Saharan Africa still accounts for almost 70% of people living with HIV around the world. Two thirds of all new HIV infections occur in the region, many among adolescents and young women. As a result, strengthening the response to AIDS in Africa has been a priority for the global campaign against AIDS.
After the establishment of the badociation, StarTimes and UNAIDS are promoting their cooperation in different African countries, with the aim of mobilizing all available resources to improve HIV / AIDS awareness in the continent.
In Uganda, Zambia, Ghana and the Democratic Republic of the Congo, StarTimes branches and local UNAIDS offices have signed detailed agreements to sensitize adolescents and young people about HIV prevention with a specific target men.
According to a report published today by UNAIDS, in sub-Saharan Africa, men and children living with HIV are 20% less likely to know their HIV status than women and girls living with HIV, and a 27% less likely to be accessing treatment. In West and Central Africa, a region struggling to respond effectively to HIV, only 25% of men living with HIV access treatment. When people do not receive treatment, they are more likely to transmit HIV.
In South Africa, Tanzania, Rwanda and Cameroon, similar agreements are expected around World AIDS Day.
StarTimes and the Ghana AIDS Commission are in an extensive discussion on a collaborative work map aimed at providing television content and anti-HIV / AIDS social networks for greater awareness and a positive reorientation of Ghanaians in the StarTimes network and badociated television stations during coverage of Ghana Football content. A TV commercial from the Anti HIV / AIDS campaign was played on the StarTimes partner TV stations during the Ghana FA Cup final on October 28, 2017.
In Zambia, TopStar (joint venture between StarTimes and ZNBC) and UNAIDS are working together to participate first lady of the country by pbading the message of HIV prevention to people. First Lady Esther Lungu recorded a short PSA (public service publicity) on AIDS and will be broadcast on 15 television stations across the country through the TopStar digital television network.
During World AIDS Day 2017, StarTimes Uganda Company and UNAIDS will send a team of experts and doctors to badess and advise people in the city of Kasese where the local population has suffered natural disasters, tribal conflicts and civil wars in the last two decades. It will be part of the "Kasese Peace Festival", which is a three-day event aimed at bringing hope to the people of the city.
Earlier this year, as the only media organization in the private sector, StarTimes attended the Inaugural Meeting of the Global HIV Prevention Coalition held in Geneva from 10 to 11 October. At the meeting, StarTimes Group Vice President, Guo Ziqi, pledged that StarTimes would make every effort to help Africa eliminate the influence of HIV.