Starlink does not plan to offer tiered pricing


This long exposure image shows a trail of a group of SpaceX Starlink satellites passing over Uruguay.

This long exposure image shows a trail of a group of SpaceX Starlink satellites passing over Uruguay.
Photo: Mariana Suarez / AFP (fake images)

Starlink opened pre-orders for your service in February for a $ 99 deposit, but it doesn’t seem like the company plans to offer any kind of tiered plan to people who were hoping for a few options.

SpaceX PResident Gwynne Shotwell, speaking during a Satellite 2021 Digital LEO Forum panel on Tuesday, said she does not “believe that we are going to set tiered prices for consumers” for Starlink’s satellite internet service, according to CNBC. Shotwell added that the company “was going to try to keep it as simple and transparent as possible, so at this time there are no tier plans for consumers.”

That could be a hit or miss for potential subscribers. who were expecting a discounted, or even more premium version of the service than the one currently offered. The $ 99 refundable security deposit offer that shot in February does not cover the full cost of the service.

The Starlink installation kit costs $ 499 and Includes a power supply, Wi-Fi router, and mountable satellite dish. Shipping and handling will add at least another $ 50 to that price. And then there is the service itself, which costs $ 99 per month. That could make the service less accessible for, for example, low-income households in rural regions. And those clients could be better served by Starlink satellite service than they could be with 5G.

But that’s who Shotwell said Starlink is trying to serve, commenting that the company “will be able to serve every rural household in the United States,” according to CNBC, or an estimated 60 million people.

If that’s the case, it would appear that Starlink would need to seriously reevaluate its startup costs.

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