Those addicted to coffee, you may want to sit down to do this: Starbucks is opening its largest location so far, a 30,000 square foot. space in Shanghai that promises a multisensory coffee experience. Think of Willy Wonka's chocolate factory, but with caffeine instead of sugar.
At the new location, opened on December 6 and named Reserve Roastery Shanghai, customers will be able to explore all the high-tech features that Starbucks has created. The attractions will include three coffee shops and a 3-D printed tea bar. In the coffee shops, hundreds of baristas will make some of the rarest coffees and small lots in the world using one of the six preparation methods.
Upon entering, visitors can marvel at the grandiose two-story, floor-to-ceiling floors with more than 1,000 traditional Chinese stamps, hand-engraved to tell the story of Starbucks and coffee, of course.
The company is raising the bar even further with advanced technology in the new location. As customers explore, they can point their mobile devices to various features in the store to bring to life details about the history of Starbucks.
Joshua Trujillo / Starbucks
In addition, visitors can create their own "discovery" trip "through the Starbucks digital application" that allows you to unlock a virtual badge. Once all the badges have been won, they will receive a customized roastery filter to share on social networks. That experience!
"The affinity we have created with our partners (employees) and customers for the past 18 years in China is special and we knew that we should take the Reserve Roastery, our boldest and top-quality store, to Shanghai. bustling metropolitan center of China and one of the most dynamic retail destinations in the world, as well as a gateway to customers throughout Asia and the world, "said Howard Schultz, CEO of Starbucks Coffee Company. "We created a space that recognizes and celebrates our 46-year history of leadership in coffee and retail innovation with China's diverse and rich culture."
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And coffee drinkers may want to expand their palates: the location will pay tribute to China's outstanding tea culture with Teavana Tea Bar, where you can see the preparation methods displayed before your eyes in a tea bar made of totally recycled materials using a 3-D printer.
Is it too late to put a plane ticket to Shanghai on your wish list?