Star Wars & Last Jedi & # 39; Toy Shipments Down abruptly from & # 39; Force Awakens & # 39;



Retailers try to get an idea of ​​"what is the stable state" of the product for the franchise, says one badyst.

Star Wars: The Last Jedi is a hit, but The Force may not be as strong for Disney when it comes to merchandise sales this year.

Panjiva, a data company that tracks the giant shipping containers that reach the US ports. UU., Says that 6,587 of them with Star Wars arts were sent in the seven months prior to The Last Jedi but that's 47% since the seven months prior to Rogue One In 2016 and against 56 percent of the same period before The awakening of force in 2015. Once the containers land in the USA. UU., These products go to Walmart, Amazon.com and any other retailer. [19659003] Panjiva research badyst Chris Rogers says part of the problem is the recent Chapter 11 bankruptcy filed by Toys R Us, which not only has the giant retailer asking for less product but has scared the industry. In addition, retailers are trying to get an idea of ​​the "stable state" of the product Star Wars since the year 2015 The Force Awakens was the first, and therefore a curiosity, after a period of 10 years since Revenge of the Sith.

Consumer Products and Interactive Media is Disney's smallest segment, but can not afford another disappointment after reporting an operating income of $ 373 million, a 12 percent decrease, in the most recent quarter due to the weak sales of Cars 3 toys.

Almost 80 percent of this year Star Wars comes from China. The containers are about half the size of a large truck, and each can hold about 6,000 Stormtrooper action figures, which are among the biggest products this year. Adds Rogers, "Hasbro sends Stormtroopers through the entire container."

Another product, according to the bills of lading, includes: "Star Wars Space Punch" (a drink); "Star Wars Handbags" by Loungefly; "Star Wars Chewbacca Pillows" (mainly for Kohls); and, for the Disney theme parks, "Star Wars Glow Ears".

And, of course, there are many Legos, including the $ 800 Millennium Falcon. Legos, in fact, could be the only toy related to Star Wars that is sent this year as well as previous ones, since Panjiva data does not include Lego shipments from Mexico, which is increasingly most common for that particular product.

Sometimes, says Rogers, it takes a little research to get exactly what's inside the shipping containers. For example, the Sphero BB8 electronic toy that has been popular since the droid was introduced in The Force Awakens carries the label: "Robotic Ball."

While merchandise sales do not accumulate compared to last Christmas, the movie will make its traditional mbad business. Eric Wold of B. Riley estimates FBR The Last Jedi will generate a national box office of $ 785 million, versus a respectable 16 percent of the $ 937 million generated by The Force Awakens ago two years.

"The merchandise is receding, but that does not mean Disney will not make a killing," says Rogers.

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