The Seattle Sounders revealed what might be their boldest, and almost certainly most thoughtful team to date on Thursday. Not only is the “Jimi Hendrix Kit” undeniably unique from a visual perspective, it also has an interesting backstory and will help raise money for charitable foundations.
At first glance, a lot is clearly happening. The swirling psychedelic pattern and pops of purple, orange and yellow are a combination never before seen on a soccer uniform and are references to Hendrix’s signature style. His signature occupies the sportsman tag, and the lyrics of his songs on the neck strap effectively complete the reference and the design was made with the approval of the Seattle music icon heritage.
“We couldn’t be more excited and proud to finally introduce the Jimi Hendrix kit to the world; a true intersection of sports, music and pop culture, ”said Peter Tomozawa, Sounders co-owner and president of business operations, in a team statement. “Jimi’s legacy looms large, not just here in Seattle, where he was born and raised, or for the Sounders, where his iconic rendition of ‘All Along the Watchtower’ has been part of the game day tradition for years, but all over the world. In his short life, Jimi gifted us with his talents and, even more, his generous and loving spirit. We wanted this kit to embody that colorful and creative personality, while also using it as a way to promote good, just like Jimi used his own platform. “
The kit sales will also help support five local nonprofits: The Jimi Hendrix Park Foundation, the Museum of Pop Culture (MoPOP), the Northwest African American Museum (NAAM), the RAVE Foundation, and the Tacoma Public Schools Indigenous Education Program. The recently announced manga sponsor, Puyallup Tribe’s Emerald Queen Casino, will donate winnings of up to $ 50,000 from the first 30 days of kit sales made at the official Pro Shop team locations and on MLSstore.com.
“Seattle was and always will be Jimi’s home,” said Janie Hendrix, President and CEO of Experience Hendrix, LLC. “The Sounders are from Seattle too. Collaborating with the Sounders to create a jersey is our way of playing for the home team. We celebrate two local heroes and at the same time support a cause that unifies. Jimi was trying to honor where you came from. This company allows us to give back to the community he loved. That’s something that I think would make Jimi proud. “