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Sony is marketing Venom as a romantic comedy, because it works.


Sony Pictures Entertainment has released a trailer for the next home video release of Poison He presents the film as a romantic comedy, a movement that makes a lot of sense to anyone who spends a lot of time online, but who can embarrass everyone else.

The trailer is at the top of this publication, so see it before continuing. It's pretty good!

Now, let's talk about the story of the character and how the movie was sold in China.

Sexy Venom sells tickets

Venom was originally a character created to help sell toys, but later it became a twisted and violent version of Spider-Man. So far so good.

But Venom's main vehicle seemed to repopularize the idea that the alien symbiote and Eddie Brock were in a romantic and pretty relationship. Fans thought that Venom was sexy, and that the film did not care about being sexy in return.

However, much of this reaction and conversation from the fans came from the deepest depths of the online world, so it is possible that film attendees may not have realized how hot the world has become for Venom.

The idea of ​​"The poison is a sexy boyfriend" did not stop in the United States, however, it did not reach its maximum point here either. Sony itself marketed the film as a romantic romp for the Chinese audience, and Poison It became a great success in the Chinese market.

The movie has now grossed more than $ 822 million worldwide, making it a huge success for Sony, which is a great achievement, since Poison It is one of the strangest superhero movies of the modern era.

"The real lessons here are that Sony potentially lost a lot of domestic money at the box office because it did not lean on the monster boyfriend angle in the US, and that a powerful Chinese box office, no matter the reason," You can turn a movie into a box office monster, "Vox reported.

That's how we got here: an official trailer of the United States that shows that Venom only wants to be your sweet and attentive boyfriend. The movie itself does not support this reading of the character, but box office returns of this size do not lie. People love the idea that an extraterrestrial monster can really be a sexy and adorable fanatic.

Poison will be available digitally on December 11, with 4K Blu-ray, Blu-ray and DVD versions that will be available on December 18.

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