Sonos and Ikea have just announced a new collaboration to "create future sound experiences at home".
Companies say they want to make it easy to play music anywhere in the house, which makes sense, since the main benefit of Sonos is how easy it is for your software to set up and manage a speaker system throughout your home.
"Together with Sonos we want to democratize music and sound at home, and we want to create products designed for people to listen together at home." By partnering with Sonos, we want to combine IKEA's home decorating expertise with experience of Sonos in an excellent home sound, "explained Björn Block, Business Leader, IKEA Home Smart at IKEA in Sweden.
In typical corporate fashion, there are no specific details about what specific types of products the two will collaborate on. And since the products will not be released until 201
The collaboration is a little unexpected, since Sonos is considered a premium brand and Ikea economic furniture for the home Plus Sonos has a very limited product line: they sell exactly 9 products, which means that even a small collaboration with Ikea could double the amount of products they make.
Ikea considers this effort as the third step for its intelligent division home. They launched wireless charging on some of their furniture in 2015, smart lighting products in 2016 and now they have decided to tackle music.