HR personnel throughout industries are at present constructing a profile and database on numerous social networks to attach with potential candidates via worker experiences, particular initiatives and articles. Recruitment by way of social media is taking off in a giant approach, not solely within the West, but in addition in India. Firms are utilizing Twitter, LinkedIn and Fb to test candidate background, interact with them, badyse their actions and discover the fitting function for them. For instance, PepsiCo India’s Change the Sport marketing campaign in 2016 noticed over 1,700 registrations via social media platforms. The challenges noticed members go all out, from being inventive with selfies to designing a product/service round well being and diet. Some winners obtained an opportunity to work at PepsiCo, whereas others partnered to show their concepts into actuality.
“Social media helps corporations like ours to succeed in out to the plenty, extra importantly, the tech-savvy younger era, and faucet into the fitting expertise,” shares Pavitra Singh, director, expertise acquisition and world campus, PepsiCo India. As per the Randstad Employer Model Analysis, there was a significant shift in how individuals seek for jobs and social/skilled networks are rising as the most well-liked channels for job seekers at present. The survey reveals that half of job seekers worldwide use social media networks to discover a job; 56% favor Fb, 38% use Google Plus and 34% decide LinkedIn.
In India, 66% job seekers use social networking websites with Fb topping the listing, adopted by LinkedIn. Sandeep Kohli, expertise chief at EY, mentions that just about 7% of recruitment at EY is completed by way of social media. “Our Fb web page has over two lakh followers and I feel it’s a good way to have interaction with millennials. LinkedIn helps us attain out to a variety of expertise that isn’t restricted to the contacts that recruiters or placement companies have.” However as a comparatively new software for recruiting, social media holds a couple of blind spots by way of
The paranoia of being checked out on a social media platform earlier than being employed has additionally made millennials extraordinarily cautious about what they share or whom they work together with publicly, within the title of protecting a clear, recruitment-friendly profile. One should additionally understand that as soon as the recruitment course of strikes into the evaluation cycle, there may be restricted impression from social media.