The newly created company Snowflake Computing, which focuses on the company, said on Thursday it is making its software available in Microsoft's public Azure cloud. Previously, Snowflake, which people can use to store and execute queries on data, only ran in the Amazon cloud.
Snowflake's CEO, Bob Muglia, promoted Microsoft to one of its top positions for more than two decades before leaving in 2011. But the move to add Azure came from strong customer demand, particularly from customers. retailers that compete with Amazon and are nervous about using their services in the cloud, Muglia told CNBC in an interview.
For example, Nielsen, a company that already used Snowflake in Amazon Web Services, wanted to use Snowflake in Azure for a new product, Muglia said.
"In this case, the customers they served belonged to the retail industry," he said. "Several of those customers, particularly a large one based in Arkansas, have a pretty strong opinion about it."
Supposedly, this is a reference to Walmart, which preferred not to have the software it uses in the Amazon cloud, as the Wall Street Journal reported last year. Other retailers have also been reluctant to rely on Amazon's cloud services, given their weight in e-commerce. Kroger, for example, has chosen to build on Google and Microsoft clouds.
But some retailers still use the Amazon cloud, and Muglia said that Snowflake has some retail customers who are completely happy to use the software because it consumes AWS resources. "It's hard to use the same amount of money to use Snowflake on Azure in the United States than to use it on AWS," Muglia said.
In another aspect, Microsoft Azure has a cloud-based data storage service that could compete with Snowflake. .
"It's an excellent product, it just does not take full advantage of the cloud because of its architecture," said Muglia, who was involved in the acquisition of DATAllegro by Microsoft, whose technology, she said, was built on the Azure service. on
Snowflake said in January that it had raised $ 263 million in funds in a previous valuation of $ 1.5 billion.