Snapchat is developing its own version of TikTok Duets with a new ‘Remix’ feature – TechCrunch


One of the challenges some potential TikTok rivals have faced is that they often lack the same robust set of content creation tools, such as filters, effects, and tools to repurpose others’ content, such as TikTok’s Stitch and Duet. , for instance. However, it now appears that Snapchat is working to correct the latter issue, as it has been seen working on a feature similar to TikTok Duets called “Remix”, designed to respond to Snaps. This feature will allow users to create new content using their friends’ Snaps, ie a “remix”.

Initially, the feature will allow users to reply to a friend’s story with a remixed Snap. To do so, you can record your own Snap alongside the original as it plays, just like a TikTok Duet.

The feature, which Snap confirms has been released to external testing, follows Instagram’s public testing of a similarly named “Remix” feature focused on Reels content. (Also had I tried a version for Stories as a first step.)

In the case of Instagram, the company explains that Remix allows anyone to create an Instagram Reel where their video and theirs are played side by side. This is essentially Instagram’s own version of TikTok Duets, a tool often used to interact with the content of other TikTok users. On Duets, TikTok users can sing, dance, joke, or act along with another user’s video; cook someone else’s recipe; record videos of reactions; boost videos from lesser known creators; and more. It’s a critical part of what makes TikTok feel like a social network, rather than just a platform for more passive video viewing.

Last fall, TikTok announced that it was introducing several new design options for Duets in addition to the left-to-right design, including a new top-to-bottom design, a special “reaction” design, and a three-screen design.

Some of those same Duet formats and others now appear to be being considered by Snap as well.

In its Remix feature, Snapchat users are presented with a screen where they can choose from a variety of options for combining Snaps, including side-by-side and top and bottom formats, as well as others such as where content overlaps or where you could react to a snap.

Image credits: Snapchat Remix feature photo via @ alex193a on Twitter

According to reverse engineer Alessandro Paluzzi, Whoever first saw the addition, Remix also offers a way for users to tag friends or others who want permission to remix or share their Snap via a new toggle switch.

It seems that users will be able to access the “Remix” feature from the same menu where today you can report on a Snap or send it to others.

This menu, of course, is also available within Snapchat’s new TikTok competitor, known as Spotlight, launched last year.

Although Remix is ​​being tested among friends initially, we understand that it is expected to reach other parts of the Snapchat app in time. And this would probably include Spotlight. Like TikTok, Spotlight offers a video stream filled with entertaining short-form videos that you can scroll through with swipes up and down, often set to popular music, thanks to Snap’s music industry offerings. This would come naturally to Remixes as it is a common way for users to interact with each other’s content to create dialogue.

Image credits: Snapchat Remix feature photo via @ alex193a on Twitter (Opens in a new window)

Snap confirmed with TechCrunch that it is beginning to test Remix in its app.

“I can confirm that we are externally testing the ability to respond to a friend’s story with a remixed Snap,” said a spokesperson. “It allows you to build on your friend’s Snap as you record yours alongside the original as it plays for contextual conversations on Snapchat,” they noted.

The company did not offer an ETA for wider deployment at this time.



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