BRATISLAVA January 5, 2018 (WBN / PR) – The Slovak Technological Society and an in-store analyst at Pygmalios has been a successful year. It cooperates with major players on the market and helps them increase sales in over 400 operations. Technologies and analysts presented at the most important events in Europe and expanding abroad
The constant trend of increasing the quality of services and customer satisfaction is also raising interest in analyzing customer behavior in stone operations. Pygmalios has been working with more than ten top players today. Let's just mention dm drogerie markt, Poštová banka or O2 Czech Republic. In 2017, clients decided to negotiate more than 400 stone shops and use metrics and analytics to help them understand the customer's behavior and service quality at a branch. For interestingness Pygmalios gives some interesting findings from 2017. "Customers spent an average of 74 seconds more time on their stores, and at the same time they lost 15% more. In addition to the longer time customers spent on sales at the point of sale and the increase in overall traffic, our clients also gained total revenue from Pygmalios Analytics, up 6% on average, said Customer Success Mmanager Juraj
"In 2017, our team of retail consultants started to provide expert consultations. We are able to show clients not only hidden business opportunities, but to provide suggestions for action steps that help them increase turnover, service quality or optimize traffic in a short time. E.g. just by optimizing the opening hours on the basis of customer tracking data, we have been able to increase our average FMCG client's monthly sales to more than unbelievable 5% from month to month. As our analyzes are beyond the scope of transactional data, we also take into account information such as the movement of the passers-by, the traffic and the invulnerability of the space. It is equally important to measure, for example, the length of customer service in service areas, the measurement of the length of rows to customer loyalty and many others. " Juraj Podrouzek
Pygmalios has also boasted the first living installation in Austria last year, an important partnership for the Czech market with U & Sluno, which belongs to the respected players in retail solutions on the Czech market
The company was introduced in 2017 at the most important retail events in the region. At the beginning of the year, she became a platinum partner at the Retail Summit 2017 in Prague, Retail Innovations in Bratislava and successfully launched gender and age analysis at Europe's largest retail exhibition Euroshop 2017 in Germany. Pygmalios thus confirms its position as a leader in In-store analytics and is preparing expanding to other EU countries in 2018.