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Gap has a new ad for breastfeeding



<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Gap New announcement with a woman lactation a child has people excited. " data-reactid = "22"> Gap's new announcement with a woman breastfeeding a child has enthused people.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8 em) – sm" type = "text" content = "The announcement of a new lux line called Love by GAP Body & nbsp; was shared on the company's Instagram page on Saturday and represents a mother modeling the line Sleeping the shirt while breastfeeding a child.In particular, the child appears to be older than the age of one, in a practice called prolonged lactation ". data-reactid = "23"> The announcement of a new lux line called Love by GAP Body was shared on the company's Instagram page on Saturday and shows a mother modeling the line's sleep shirt while breastfeeding a child . It should be noted that the child seems to be more than one year old, in a practice called prolonged lactation.

<p class = "Canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) –sm" type = "text" content = "The image was a total success on Instagram where people called him "incredible" and praised Gap for "supporting mothers." Many used the hashtag #NormalizeBreastfeeding a the movement started in 2014 by the mother of three Ghanaian children, Vanessa A. Simmons, who encourages women not only to breastfeed in public (as is their legal right in most states) but to do so without shame, if that means not using a cover. " data-reactid = "24"> The image was a total success on Instagram where people called it "incredible" and praised Gap for "supporting mothers." Many used the hashtag #NormalizeBreastfeeding, a movement initiated in 2014 by the Ghanaian mother. of-three Vanessa A. Simmons that encourages women not only to breastfeed in public (as is their legal right in most states) but to do so without shame, if that means not using a cover.

A representative of Gap tells Yahoo Lifestyle, "Our goal is marketing around Love by GapBody to encourage and empower all women to be the woman they want to be as a friend, partner, wife, mother and voice in today's society".

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "According to Leigh Anne O & # 39 Connor a board-certified international breastfeeding consultant based in New York, the announcement is a victory. " data-reactid = "26"> According to Leigh Anne O & # 39; Connor, a lactation consultant certified by the international council based in New York, the announcement is a victory.

"It's wonderful to support breastfeeding as a daily part of life for women who do it and there are many contradictory messages about what is appropriate," O & # 39; Connor tells Yahoo Lifestyle. "For example, you can breastfeed but not in public or until the baby reaches a certain age."

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Breastfeeding after one's age is called "prolonged breastfeeding" but O & # 39; Connor says the term is not fair enough since babies do not wean naturally before the first year of life, for a recommended age limit of American Academy of Pediatrics ] ". data-reactid = "30"> Breastfeeding beyond one's age is called "prolonged breastfeeding," but O & # 39; Connor says the term is not fair enough since babies do not wean naturally before the first year of life , by recommended age limit of the American Academy of Pediatrics.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Breastfeeding ads can be difficult territory In 2016, Equinox launched its "Commit to Something" campaign, filmed by photographer Steven Klein, with model Lydia Hearst wearing an evening gown while breastfeeding two babies, an Equinox representative said Fortune . " We did not want to take a position on a specific issue or choose a cause, "but for many, the images misinterpreted the challenges of breastfeeding by making it look glamorous and adding to the pressure that many women already feel to breastfeed." Data-reactid = "31"> Breastfeeding ads can be a complicated territory. In 2016, Equinox launched its "Commit to Something" campaign, filmed by photographer Steven Klein, with model Lydia Hearst wearing an evening dress while breastfeeding two babies. An Equinox representative told Fortune "We did not want to take a position on a specific issue or choose a cause," but for many, the images misrepresented the challenges of breastfeeding by making it appear glamorous and added to the pressure that many women already feel about breastfeeding.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Last year, the United Kingdom Baby Dove took out a breastfeeding advertisement that read & nbsp; " 75% say that breastfeeding in public is fine, 25% say to leave. What is your way? "and issued an apology that read:" Our announcement, as well as our campaign, aims to celebrate the diversity of parents and parenting options in the United Kingdom. However, we realize that our message in this case has not been presented as we wanted, and we did not intend to offend. " data-reactid = "34"> Last year, the United Kingdom Baby Dove took out a breastfeeding advertisement that read: "75% say that breastfeeding in public is fine, 2 5% say that you keep them. your way? "And he issued an apology that said:" Our ad, as well as our campaign, aims to celebrate the diversity of parents and parenting options in the UK However, we realize that our message in this case has not appeared as we intended, and we did not intend to offend. "

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Read more from Yahoo life: "data-reactid =" 35 "> Read more from Yahoo Lifestyle:

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