With the flights still closed for leisure travel, such flights would help generate revenue for the ailing airline, especially after reporting a loss of SG $ 1 billion for the first quarter of the fiscal year. Passenger carrier numbers for the flag carrier had also fallen by 99.5%.
To make flights more attractive, it can combine stay options, limousine rides, and airport shopping vouchers with Bloomberg.
75% nowhere ready to pay for flights
Director at Singapore Air Charter, Stephen Wood is confident that the flights will be in high demand. As cited in The Straits Times, his firm conducted a survey which revealed that 75% of respondents were ready to pay the amount to sit on the SIA once again.
About half are willing to fork out SG $ 288 ($ 210) for a seat in the economy class, while 40% see SG $ 588 ($ 430) for a seat in the business class.
Wood’s firm had previously been in talks with Singapore Airlines to make these flights available to support. However, the SIA has expressed interest to conduct flights on its own, which Wood accepts. He told The Straits Times,
“For me, it’s about Singapore’s economy and making some money back in the region.”
The SIA can explore a partnership with the country’s tourism board to allow potential travelers to pay for flights through tourism credits. Such credit was introduced after the toughening of the tourism industry in Singapore. The government aims to encourage residents to explore the country through its Singaporean Ricecovers Campaign, which includes tourism vouchers.
Saral Flying has approached Singapore Airlines for details of its no-destination flights. We will update the article after getting feedback.
Flights of tourist destinations are popular among epidemics
Flights are not gaining popularity anywhere in the last few months. Airlines have been extremely creative in branding these flights as a one-time lifetime opportunity.
For Taiwanese cargo company Starlux Airlines, it branded its no-destination flights as a chance to “fly to the moon”. In particular, the flights, which will take place on 1 and 2 October, aim to take passengers on a “close to the moon” journey.
Another Taiwanese airline, Eva Air, chose to conduct a festive flight for Father’s Day last month. The special flight, which sent passengers across Taiwan, was Eva Air’s unique Hello Kitty A330-300s.
Such an experience enables one-time aircraft to pump their engines once again, eliminating the need for significant maintenance – in addition to giving passengers the chance to fly again.
Japanese airline ANA did exactly this with its Airbus A380. ANA flew aerial-themed sightseeing in its ‘Udaan Honu’ aircraft. The 90-minute flight took place on 22 August, carrying 334 passengers. The passengers were selected through a lottery.
SIA is reduced
Affected by the epidemic, SIA has had to make serious changes to its company. Earlier this week, the airline made news to cut its workforce at Singapore Airlines, Scooter, and SilkAir by 15%. An estimated 2,400 of its employees will be laid off, while the remaining 1,900 will remove themselves from the airline due to freezes or voluntary departures.
Additionally, the flag carrier aims to significantly reduce its fleet. The SIA Group has a total of 220 planes, with all 19 A380s grounded. May Airlines has said goodbye to the veteran in 2020, with Air France scraping all A380s in June.
Removing the A380 will help SIA cut costs. Like its older aircraft, the SIA’s Boeing 777 can also be cut from the fleet. Currently, the SIA group has 34 Boeing 777s, with an average age of 12.3 years.
Given how the boundaries can be reopened for leisure travel anytime soon, these cuts will occur over the next few months. Once its mitigation efforts are completed, Singapore Airlines may become a much smaller carrier known to us before the epidemic.
Would you buy a ticket for this flight? What are your thoughts on Singapore Airlines sightseeing flights? Tell us in the comments.