Following the announcement of the integrated “Google Nest” brand at I / O 2019, the company quickly refreshed the product’s name and its website. Retail packaging has just taken a long time to update, with Nest Hub recently changing for most new buyers.
Last May, “Google Home Hub” became “Google Nest Hub”. A month after the announcement on the platform, gray stickers announcing the name change began to appear on the original boxes at retailers:
Help has a new name.
The Google Home Hub is now the Google Nest Hub.
Find more information at g.co/nest
While the Nest Hub was the first product to be updated, other devices – including Cam Indoor, Hello, Protect, and Thermostat – saw completely new packaging during 2019. These boxes are white and get rid of the old Nest logo. For a giant multicolored “G.”
Nest Hub is now joining other smart home products in acquiring new box designs. Matching the Nest Hub Max, which was launched in September, it showcases a 7-inch smart display at an angle with a set photo frame. The product name is just below the “G” in the upper-left corner.
When this Nest Hub box first appeared, it varied greatly. For more influential people in international markets, Google started packaging 12 months in advance. However, the design recently appeared to most new buyers, seeing how the inventory could be gradually moved through retail channels.
Overall, it is a very clean and minimal surface that lacks any other text or description. In this long-overdue change, Google brings stability to product shelves. This of course removes the old “home” brand for the company’s flagship product.
Google is still selling Home Max and – more surprisingly – Home Mini. The latter has already been replaced, while Home Max will likely be eliminated when the new Nest speaker is launched. “Google Home” is today reserved for Android and iOS apps responsible for set-up and control devices.
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