Shawn Layden of PlayStation explains why Sony abandoned the E3 2019 – Variety



Sony's decision to abandon this year's E3 trade show was the result of the loss of "impact" of the event in recent years, the president of SIE Worldwide Studios and former president and CEO of SIE, Shawn Layden, told CNET. .

"When we decided to release the CES video games, in 1995, during the PlayStation 1 era, E3 served two groups," says Layden in the long interview. "Retailers and journalists. The retailers would come in: you would see a man coming in and he would say, "I'm from Sears, and I drive Hot Wheels, Barbie, VHS and video games." So, what is it about? & # 39; There was a huge educational component. Then he had journalists who had magazines, waiting time and maneuvers to position themselves on the cover. And there was no internet to talk about. So a trade fair at that time of the year for this nascent industry was exactly what we needed to do. "

"We now have an event in February called Destination PlayStation, where we bring all retailers and external partners to hear this year's story. They are making purchase discussions in February. June, now, it's too late to have a Christmas discussion with the retailers. So retail has really fallen. And journalists now, with the Internet and the fact that there are news about the games 24 hours a day, have lost their impact on that. "

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"So the fair became a fair without much commercial activity. The world has changed, but E3 has not necessarily changed with him. "

At the end of last year, Sony announced that it would not hold its annual press conference or present itself at all to E3 2019.

"As the industry evolves, Sony Interactive Entertainment continues to look for creative opportunities to engage the community," Sony told Variety at the time. "PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight players. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to involve our community in 2019 and we can not wait to share our plans with you. "

However, the Entertainment Software Association, whose board includes the PlayStation, remains optimistic about its trade show.

"E3 2018 broke records and we sold both the exhibition space and the credentials of attendees," said Stanley Pierre-Louis, interim CEO of ESA. "We are confident that, through the continuous creative innovations delivered by our participating member companies, the E3 2019 will provide the same kind of enthusiasm and energy. This year, we hope to expand E3 beyond the walls of LACC and connect players and attendees with incredible video game content throughout the LA Live complex. "

Layden is kicking off this year's dice summit in Las Vegas with an opening speech.


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