Tech companies like Google have been putting their tech in cars for years, but a new collaboration marks the first time drivers will be able to drive a real Google-branded car.
Fiat recently introduced the new special edition Fiat 500 “Hey Google” family of vehicles, featuring Google Assistant technology that enables owners to communicate with their cars remotely and carry Google logos and design features both on the exterior and on the exterior. the interior of the cars.
The Stellantis-owned Italian automaker announced the collaboration with Google on Wednesday, with a press release touting its three new special edition Fiat 500s – the Fiat 500, the 500X crossover and the 500L multipurpose vehicle – as “where the Google technology meets freshness. “
The three cars, which range in size from the subcompact two-door Fiat 500 to the four-door 500X crossover SUV, all feature a lot of Google technology.
They have a 7-inch touchscreen on car dashboards that comes with the Google Assistant built in. That allows users to connect with their car dashboard via Google’s digital assistant on their smartphones or Google Nest Hub.
Fiat and Google say new car drivers can even remotely interact with their vehicles.
“Wherever you are, even sitting on the couch at home, just say the words ‘Ok Google, ask my Fiat …’, to find out, for example, where the car was parked; how much fuel is available; where is it the nearest authorized workshop; how many [miles] we have covered it in the day, “says Fiat in its press release.
The company adds that drivers can even ask the Google Assistant to ask their car if they remembered to close the doors or trunk of the car.
Beyond technology, Fiat 500 “Hey Google” cars have small, circular “Hey Google” logos on each side of the vehicle, right in front of the side mirrors, as well as other elements decorated in the colors of the Google logo. .
The cars also come with a “Welcome Kit” that includes a Hey Google branded tote bag, a key cover and a Google Nest Hub.
The companies add that the new Hey Google Fiat 500s special edition “will soon be available” in 10 European countries, including the UK, France, Spain, Germany, Italy, Austria, Switzerland, Belgium, the Netherlands and Poland.
Google and Fiat did not announce prices for the new vehicles. A Fiat spokesperson did not immediately respond to Make It’s request for comment on whether the cars would be sold in the US.
Google has previously partnered with auto companies, such as Ford and General Motors, to put the tech company’s Android Auto software in cars to allow drivers to connect to in-car infotainment displays and even use command commands. voice to control music, navigation or others. accessories inside the car.
Apple (which is reportedly building its own car) makes a similar car software platform, called Apple CarPlay, while Amazon also offers Alexa Auto.
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