See all 31 new looks – athletic

More than two years ago, Adidas invited NHL Commissioner Gary Bateman and his leadership team to the company’s Brooklyn Creator Farm in New York.

The building is located in the Greenpoint community at the northern end of Brooklyn, and is where many of the retail creative’s most creative concepts originate. When Bateman and the NHL visited, Adidas pitched the idea of ​​a league-wide project to design reverse retro jerseys for all 31 teams.

The idea was to create a uniform for each club that would honor a specific era in its history, but with a modern spin. And two years after collaborating with the teams, Adidas unveiled its reverse retro line on Monday morning.

It revived the Minnesota North Stars with a bright green and yellow jersey for the wild. It took the Hartford Whalers and Quebec Nordic to modern sweaters, and re-established some of the more recent historical look with the Lady Liberty logo for the New York Rangers, and …


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