The Seattle Sounders have unveiled a new secondary kit for the 2021 and 2022 MLS seasons, taking inspiration from legendary Seattle native and music artist Jimi Hendrix.
The shirt is called “The Jimi Hendrix Kit”, and combines purple, orange and yellow as a tribute to Hendrix’s love of color and psychedelic patterns. The design is part of the “Community Kit” line.
“We couldn’t be more excited and proud to finally introduce the Jimi Hendrix kit to the world; a true intersection of sports, music and pop culture, ”Sounders FC owner and president of business operations Peter Tomozawa said in a statement. “Jimi’s legacy looms large, not just here in Seattle, where he was born and raised, or for the Sounders, where his iconic rendition of ‘All Along the Watchtower’ has been part of the game day tradition for years, but all over the world.
“In his short life, Jimi gifted us with his talents and, even more, his generous and loving spirit. We wanted this kit to embody that colorful and creative personality, while also using it as a way to promote good, just like Jimi used his own platform. “
A reproduction of Hendrix’s authentic signature is emblazoned on the lower left corner of the front of each shirt. The neckband includes the lyrics to their song “Straight Ahead” which says “We are going to stand side by side” and signifies Seattle’s belief in the importance of being together.
Zulily remains the primary partner for the Sounders FC jersey, while the sleeve of the right jersey features the Puyallup tribe logo as part of a recently announced partnership. As part of the partnership, the Sounders will donate proceeds of up to $ 50,000 from the first 30 days of Jimi Hendrix kit sales made at official Pro Shop team locations and on MLSstore.com to five local nonprofits: The Jimi Hendrix Park Foundation, the Museum of Pop Culture (MoPOP), the Museum of the African American Northwest (NAAM), the RAVE Foundation, and the Tacoma Public Schools Indigenous Education Program.
“Seattle was and always will be Jimi’s home. The Sounders are from Seattle, too, ”said Janie Hendrix, president and CEO of Experience Hendrix, LLC, in a statement. “Collaborating with the Sounders to create a jersey is our way of playing for the home team. We celebrate two local heroes and at the same time support a cause that unifies. Jimi was trying to honor where you came from. This company allows us to give back to the community he loved. That’s something that I think would make Jimi proud. “