Samsung paced a Tech Fox on Wednesday when it released a promotional tweet from an iPhone, the flagship handset made by a staunch rival of the smartphone market.
South Korean tech giants deployment of A teaser of its upcoming unpacked hardware event on a Twitter account run by the US division of Samsung Mobile.
“With the #SamsungUnpacked drawings, we are working hard to bring some exciting news for you. Which area of innovation and advancement are you hoping to make us aware of?” Samsung asks in tweet.
A simple message, it was the delivery of the tweet that caused a bit of a stir online. Whoever posted the small missile to Samsung’s account used an iPhone, an almost unforgivable crime in the eyes of Deadhard fans.
Brand ambassadors of many big smartphone manufacturers have been caught on several occasions to tap products and services from iPhones, but slips from company executives are a rare item. For example, in 2013, tennis star David Ferrer used his iPhone to send laudatory tweets about his Galaxy S4. The same year, former T-Mobile CEO John Legere removed the Galaxy Note 3, but did so from the iPhone.
More recently, Kensia Sobchak, paid to support Samsung’s products, was sued by the company in 2018 for publicly using the iPhone X.
Samsung is expecting new Galaxy S21 models to be launched at the Unpacked event on 14 January. High-end smartphones are predicted to include 6.7-inch and 6.8-inch OLED displays, S-Pen support, Qualcomm Snapdragon 888 SoC or Samsung’s Exynos 2100. SoCs and other premium components in a bid to compete with Apple’s iPhone 12 series.