The Authority of Standards of Publicity of the United Kingdom (ASA, for its acronym in English) has appealed to the Financial Services Authority (FCA) with a complaint against the initial start-up of FINTECH, Revolut. The company allegedly brought false statistics about its users' spending, writes The Independent.
Therefore, in the posters located in the London Underground, Revolut indicated that 11,867 users of the service bought a roll with vegan sausage, and 12,750 customers ordered the delivery of food for Valentine's Day.
A spokesman for Revolut admitted that the company simply invented the figures, since by law it only has access to information about the place and the amount of the purchase, and not about the products purchased specifically.
"We agree, on the banner there was no clear indication that this is fiction", – Said the representative of the startup.
As a general rule, if the advertisement deceives the consumer, the company faces a fine, but it is not yet known what sanctions will be imposed on Revolut.
We add that in addition to violating the advertising law, several Twitter users accused Revolut of shaming single people.
How much does this ad infuriate me? Let me count the forms. First, condescending in the early 2000s, more than a decade of the Finitech brand (1). pic.twitter.com/rnIg3YXRfq
– Iona Bain (@ionayoungmoney) February 4, 2019
"The company exploits the personal expenses of people to make us think that loners are miserable" – User Jonah Baine wrote.
Recall that in December 2018, Revolut received a European banking license.
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