Role of social media in your digital marketing strategy

Social media is a broad term that includes the various social platforms like Facebook, Twitter, Instagram, and many more that you can use to engage with people online and promote your products and services. Social media marketing is a digital marketing technique that uses social media platforms to attract your target audience and generate traffic to your business. As part of your digital marketing strategy, you need a strong social media presence since most consumers of all ages spend most of their time on social media.

You will find different age groups using various social platforms like 68% of adults in the US use Facebook while 35% use Instagram and when it comes to age groups 88% of 18-29-year-olds use some form of social media. This means that most of your customers use social media so you need to put a marketing strategy in place to increase your chances of reaching your target audience at the right time. Social media strengthens your marketing strategies and helps you to maintain your existing customers and in attracting new ones.

Since digital marketing can’t be successful without social media, let’s look at the role social media plays in your digital marketing strategy.

Improving brand awareness

Social media is a stress-free and profitable digital marketing platform that can help increase the visibility of your business. But first, you need to create a social media profile so that you can start networking with other people. Creating a social media page for your brand and applying a social media strategy can greatly benefit your business and with a consistent online presence, it will increase your brand recognition and have a wider audience with time. With social media, the more people know your brand the more business you have and you don’t have to spend a lot of money creating social media accounts. They’re free so the only thing you need is good content.

Increased opportunities to convert

With every update, you make, post you share, comment, image, or video of your products you upload increases the chances of a customer landing on your site and eventually turning leads into conversions. Although not all reactions to anything you post will lead to a conversion, you will still receive some positive reactions. So the more you interact with your customers and share with them your creatively packaged content, the higher your conversion rate.

Increase traffic

Social media can help you to increase traffic to your website by sharing your content on social media. This will help you attract more users to visit your site. The more you share quality content on your social media accounts the more inbound traffic you generate which can also lead to conversions. There are also different tools you can use like the auto likes on Instagram to help you grow your business profile and attract more users to your page.

Marketplace awareness

Instead of directly communicating with your customers to find out their needs and wants, you can use marketplace awareness. You can observe the activities on your profile by looking at the opinions and interests of the customers that you might not have known if you didn’t have a social media presence. Social media is a great research tool that can help you better understand your industry and get valuable information you can use to understand your customers.

Quickly response to problems

According to studies, customers are more likely to stay loyal to your company if you respond to their queries and feedback. And social media gives you an opportunity to quickly respond to your customer’s queries whether positive or negative. The status updates and tweets will help you know if your products or services have a problem then you can take the necessary steps to rectify it. Customers appreciate a company that responds to their complaints and takes steps to resolve the problem immediately.

Beat your competition

People say you should forget your competitors and focus on your customers, but in social media marketing, if your competitor has more social media presence than you, it will be very difficult to catch up. So it’s better to be on the safe side and arrive there early so that your competitors don’t target your potential customers and earn their brand loyalty. You need to be active on your social media sites so that you can beat your competition and get more potential customers.

It’s free

Social media platforms are free to use and to promote your brand, unlike other digital marketing tools. You can create your business page, profile, update your status, target your audience, connect with your customers, reply to their queries, do daily updates, and more without having to pay even a single penny.

Improved customer insight

For your business to succeed you need to know your customer’s needs and whether your products are fulfilling those needs. And since you don’t have the time to interact with every customer who buys your products, you can observe the comments made on your business page to learn what customers think about your products and what you can do to make them better. You can also learn your customer’s traits and interests so that it can be easier for you to connect with them.

Increase sales

If you stay in front of your customers they will be more inclined to buy your products more frequently or use your services. Social media helps to increase the presence of your company in front of your customers. This draws their attention to your business which gives you an opportunity to provide them with attractive incentives so that they can buy your products. Advertising your products or services in a creative way with good content and using your company’s voice will make your customers not to see it as a marketing campaign. Customers can go to your website for more detailed information which can lead to sales.

Final word

Social media plays a very vital role in your digital marketing strategies. The fact that it’s a free platform means you can use it to achieve success in your business and with the points explained above, you can use social media platforms to your advantage.

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