Palak – and you could remember Reddit’s Super Bowl 2021 ad.
The social media website took out a 5-second commercial ad, which included an outcry for “underdogs” – in a clear allusion to the recent Redditor-Fueled GameStop craze.
“Big game spots are expensive, so we can’t buy full-text ads”.
“But we were inspired and decided to spend our marketing budget on 5 seconds of airtime.”
It continued: “One thing we learned from our communities last week is that Dalits can accomplish just about anything when they come up with a general idea.”
It appeared as a reference to the Walcatbats Reddit Forum, whose members shook investors last week by raising shares in Gametop and other companies in defiance of large hedge funds.
“Powerful things happen when people rally around something they really care about. And there is a place for that. It’s called Reddit, “the site’s advertisement read.
The unusual location prompted many to pause or replay the game to read it.
“If you missed the Reddit Super Bowl ad … it was only 5 seconds long. I definitely stopped to read it,” one person Wrote on twitter.
Another viewer Tweeted: “The Reddit ad was great – had to go back and read it.”
“Well, the Reddit commercial gave us a break and went back and read. The best marketing I’ve seen in a long time, “a user Added.
Even Reddit was not sure that would get through his message.
“If you’re reading this, it means our bet has been paid,” the ad began.
The company later responded to some Twitter users after posting an advertisement that wrote: “It worked !!!!”
Although it was unclear how much the website spent on advertising, a 30-second commercial cost $ 5,500,000.