RBC deal strikes for NBCU Peacock


3:02 PM PDT 9/18/2020

by

Natalie Jurve

Companies have been in talks for months about distribution of streaming service.

Two months after the launch of NBCUniversal’s Peacock, the streaming service will be available on Roku devices.

Roku announced a distribution deal that would bring a new streamer to Roku users in a few weeks, and would also place NBCU’s TVs everywhere on the platform. This comes after a heated round of talks this week that has covered TV everywhere, which went dark on Roku platforms without a new deal.

“We are happy to reach an agreement with Comcast that will extend Mayur to Roku customers and maintain access to NBCU’s TV Everywhere Apps,” Roku said in a statement. “We look forward to offering these new options to consumers under an expanded, mutually beneficial relationship between our companies, including a meaningful partnership around NBC content and advertising in The Roku Channel.”

NBCU released its statement saying that it was “thrilled” that millions of people would be able to use the ad-supported app on Goku devices. Peacock has attracted 15 million sign ups since launch. Roku has 43 million active accounts using its devices.

“We are delighted that Value has been recognized in creating NBCUniversal’s incredible family of apps and programming, including Peacock,” the NBCU statement said. The company added, “Roku’s incredible reach will not only help us ensure that Peacock is available to our fans where they consume video but also continues to expand NBCUniversal’s unrivaled digital presence across platforms.”

NBCU and Roku have been in talks for months over the distribution of the ad-supported streaming service More, which wooed most Americans in July. At the time of Mayur’s launch, NBCU was not able to strike distribution deals with Roku or Amazon, meaning that some 70 percent of TVs connected in the US did not serve.

On this issue in NBCU’s conversation with Roku, sources previously revealed Three hearted, Had control of Mayur’s advertising catalog. Roku usually asks partners to share some of that list, but sources said that NBCU did not want to remove any spots because it shows less than five minutes of advertising every hour on Peacock.

In the two months since the launch of Mayur, NBCU and Roku came close to breaking the Mayur distribution deal twice, but were not able to finalize an agreement, according to sources with knowledge of the negotiations. In the midst of ongoing negotiations, NBCU signed a deal with Roku for the distribution of its TVs everywhere with the app, which allows paid TV subscribers to stream programming that they subscribed to via their cable bill Yes, expired in September. The conversation of the companies then became not only about Mayur but also on TV everywhere.

The companies did not disclose the financial terms of the new deal.

Now that Peacock is coming to Roku, Amazon is the ultimate major holdout.