Saturday morning update: Even with three broad new releases at the box office this weekend, and New York City finally reopening, the numbers are still not at pre-pandemic levels, but there is a lot of drama going on.
Let’s start with the Disney theatrical day and the Disney + release date of the animated image Raya and the last dragon who seems to be leading the weekend with an informed study $ 2.5 million Friday and a weekend estimate of the industry $ 8.3 million in 2,045 theaters. These numbers are a little less than the $ 3 million on Friday and the $ 9 million- $ 10 million we were hearing about, and they are definitely less than the $ 14.1 million that Warner Bros released the same day on HBO Max. Tom jerry posted last weekend. StripeThe opening weekend is also less than Croods: a new eraThe 3-day opening during its Thanksgiving stretch, which posted $ 9.7 million. And that’s definitely because Disney didn’t come to terms with the number 3 chain Cinemark, as we first told you (thus losing around 250 reservations), Harkins, and Canada’s Cineplex. Even with New York City open Stripe It is not the kind of movie that will meet in town like, say, a Marvel movie.
Cinemark won’t play Disney’s ‘Raya and the Last Dragon’: here’s why
Although these numbers in Stripe They are not as robust (for the pandemic) as we saw yesterday, the launch is a great fear for rival distributors and for the exhibition; particularly after recent remarks by Disney CEO Bob Chapek on Monday at a Morgan Stanley virtual investment conference in which he said things like “The consumer is probably more impatient than ever” and that given that the pandemic has brought multiple home movies, he’s not sure there’s “a return” to the way it was done before. While Chapek said, “We certainly don’t want to do anything like cut off the legs of a theatrical exhibition,” many worry that this is all a code for Disney to move forward with its Disney + model of theatrical date and day; cast Black widow can emulate the same distribution path as Stripe May 7. Note that even if Los Angeles reopens by then and the auditorium capacity restrictions are eased, Disney still needs the rest of the world to move on with Black widow and making the billion dollar blockbuster movie that everyone wants to see, that’s all for the title to remain a purely theatrical release.
What scares many? Stripe is that Disney keeps 100% of what they are earning with the purchase of $ 30 of Disney + PVOD of Stripe. Disney does not have to split that PVOD revenue with any exhibitors. It was explained to me that StripeThe $ 30 price tag on Disney + is roughly equivalent to the rent that Disney would get for five or six movie tickets. Woof. While I heard that Warner Bros. has been a partner on the show and made a deal for their HBO Max titles on the same day, Disney hasn’t budged.
I was told that Disney’s terms for Stripe were a minimum two-week play with a scale starting with 50% rent if the film grossed between $ 0 and $ 37.5 million, and then 51% if the gross national finals between $ 37.5 million and $ 50 million. While those terms aren’t rigid in a regular market, we’re still in a pandemic and people aren’t flocking to movies yet, plus theaters have to compete with all of the Disney + PVOD of everything. How fair is that to display?
Let’s see what happens with Black widow, and if Disney emulates a Stripe theatrical-Disney + distribution pattern for that title. I’d like to give Chapek the benefit of the doubt. On December’s Disney Investor Day, he clearly emphasized that a solid Disney + roster wouldn’t be possible without the power of the big screen and the franchises it has created. He’s also the guy who smashed the theatrical DVD window, starting with Alice in Wonderland in 2010; and the studio still walked away with a global gross of $ 1.025 billion on that movie. Disney didn’t burn the house down to keep warm back then, and I still don’t think they do now. Currently, the study says that Black widow is still opening in theaters on May 7, and the exhibit has not heard otherwise, they are highly suspicious as there was no trailer for the Marvel movie in. Stripe last weekend, only those of the Disney theatrical release on May 28 Cruella.
From a box office optics point of view, it can be argued that Disney left money on the table with Stripe by defeating Cinemark and Cineplex of Canada. Why would you do that with a movie like Stripe which has an A CinemaScore, is 95% certified fresh on Rotten Tomatoes and fantastic PostTrak viewership outputs of 93% with an 80% recommendation from the general crowd?
Only Disney knows the answer to that question. When it comes to the possible lack of Disney + reporting Stripe PVOD figures, no news is good news. Because something bigger would make the movie distribution model off its axis.
On the positive side of the feature film directed by Don Hall and Carlos López Estrada, Stripe drew a mostly female crowd of 57% and a third of those who bought tickets were under 17 years old. The diversity breakdown was 37% Caucasian, 22% Black, 21% Asian, and 20% Hispanic. I heard that Raya played better in Salt Lake City, but had very good numbers for the pandemic in New York, Chicago, Dallas, Washington DC, Houston, Seattle, Phoenix; the list goes on.
Warners does not report numbers on Tom jerry today, but we hear that it is heading for a # 2 spot in its second weekend at 2,563 locations (+88) with an estimated industry Friday of $ 1.6M, -60% from a week ago, and 3 days off. $ 6.75 Million, -52% for a 10-day cumulative total of $ 23.1M. There was a talk between the rivals ahead of the weekend that Tom jerry Could possibly steal No. 1 away from Stripe since that movie didn’t have Cinemark. That doesn’t appear to be the case, and the second weekend drop in these HBO Max theatrical titles is steeper than expected. Remember, Wonder Woman 1984 It fell 67% on weekend 2, and that was over New Years weekend, usually a great time to go to the movies.
Lionsgate’s $ 100 million YA bet long overdue Chaos walking starring Daisy Ridley and Tom Holland is about to lose money just like any big release during the pandemic where 50% of the 5.8K US and Canadian theaters are still closed. Industry estimates show the film with a $ 1.3 million Friday and 3 days of $ 3.7 million. The film’s diagnoses with a CinemaScore B, Rotten’s horrible 24% reviews, and a 67% PostTrak and 41% recommendation indicate that the film will never recover, even in a healthy market, so the studio decided to go. and don’t keep this function any longer. The film’s opening weekend is in sync with what the box office sources were projecting heading into the weekend. The sci-fi feature film directed by Doug Liman attracted 54% of the kids, 65% over 25, while the 25-34 show accounted for 30% of ticket buyers. The diversity breakdown was 56% White, 20% Hispanic, 15% Black, and 11% Asian. The main markets were New York, Salt Lake City, Phoenix, Dallas, Chicago, Houston and Denver.
Fourth is Focus Features’ Eddie Huang film. Move the skeleton What did $ 430 thousand at 1,252 locations yesterday en route to a 3-day session $ 1.26 Million. Pic earned a C + CinemaScore. The Rotten Tomatoes score was low here at 44% and PostTrak OK with 70% and 55% recommended. The boys bought tickets at 53% with more than 60% between 18-34 years, and the 18-24 demonstration represents more than 40%. The diversity mix was 44% Black, 20% Hispanic, 18% Asian, and 18% Caucasian. Move the skeleton it was best on the East Coast with New York, Philadelphia, Boston, Chicago and Miami among its top markets.
Universal / DreamWorks Animation’s Croods: a new era on weekend 15 he scored in 1,604 locations he got a $ 200 thousand Friday, -28% and 3 days off $ 890 thousand, -29% for a cumulative total of $ 53.7 million.
Overall, how is New York City doing at the box office?
Fandango won’t release results this weekend on sold-out auditoriums, and Comscore may have more information on all five boroughs after the weekend is over. Sources tell us 49 New York theaters are active this weekend out of 133. Eighty-four theaters in the five boroughs remain inactive, and 24 of that count are Regal locations.
The weekend’s general box office is estimated to gross $ 25.1 million last weekend, up 14% from a week ago. It’s likely the combination of more theatrical releases and New York back in business, however it could have been more if Stripe it was a pure theatrical premiere.