A radio host in Buffalo, New York, was fired after he compared black women’s skin tones to toast, CBS affiliate WIVB reported. Cumulus Media, the owner of 97 Rock, announced Wednesday that “Morning Bull” radio host Rob Lederman was fired and that his other co-hosts, Rich Gaenzler and Chris Klein, were suspended after they engaged in a conversation that rated black women based on their skin tone.
“Cumulus Media operates from a clearly defined set of programming principles and there is no question that Rob Lederman’s comments on ‘The Morning Bull Show’ are in direct violation of those principles,” a company spokesperson said in a statement to WIVB. . “We promptly fired him and suspended the rest of the on-air talent from the show. We apologize and deeply regret the incident.”
On the show, Lederman said that “I would never go at the level of Serena Williams, but I am very comfortable at the level of Halle Berry.”
“I need a bit of a mulatto still,” he said. In the audio, Brown also mentions “CBS This Morning” co-host Gayle King by name.
“Morning Bull” was off the air Thursday morning. The station’s Twitter cover photo showed Lederman and Gaenzler on Thursday afternoon.
While the episode “Morning Bull” was no longer available, ESPN’s Buffalo Bulls reporter Marcel Louis-Jacques shared a 45-second clip of the show online. In response to a Twitter user, Louis-Jacques explained the severity of Lederman’s comments.
“There is already an unfortunate and undeserved stigma attached to dark skin, so for Rob to take something undesirable like burnt toast and compare it to anyone’s skin color is reprehensible and fuels that stigma,” he tweeted.
The comments caught the attention of Buffalo Mayor Byron Brown, among others, in which he condemned the comments, calling them “outrageous and intolerable. There is no place in our society for these statements or beliefs,” he said.
Various advertising partners of the show. they took out their ads of the program due to the comments. Pegula Sports and entertainment He also broke ties with one of the show’s hosts, who served as an arena host for the Buffalo Sabers and Bandits.
Lederman told The Buffalo News that he was “horrified” by her words after listening to a recording.
“I could easily see how someone could be offended by that,” he told the news outlet. “I get it.”