December 7, 2017 by James Ayre
Anheuser-Busch, a company perhaps best known for its popular Budweiser beer brand, has ordered and booked 40 units of the recently presented Tesla Semi Truck, the representatives have announced.
This order probably comprises the largest order that Tesla has received so far for its next offer of Class 8 Semi Truck – although it is possible that the company has taken large orders privately, it does not seem very likely, as a large part of The reason for these anticipated pre-orders is in the potential value of PR.
The reason for the relatively large order, according to the representatives of Anheuser-Busch, is to help the company in its efforts to reduce fuel costs, and also to reduce emissions.
"At Anheuser-Busch, we are constantly looking for new ways to make our supply chain more sustainable, efficient and innovative," said James Sembrot, Senior Director of Logistics Strategy. "This investment in Tesla semi-trailers helps us achieve these objectives while improving road safety and reducing our environmental impact."
Anheuser-Busch adds: "The integration of Tesla semitrailers into the brewer's distribution network will help Anheuser-Busch in its commitment to reduce its operational carbon footprint by 30 percent by 2025, the equivalent of eliminating nearly 500,000 road cars each year.
"… This technology will also improve safety and efficiency, especially for truck drivers while operating these vehicles, and will help ensure that drivers continue to play a central role in the distribution of beer in the future. "
Those of you who follow the autonomous trucking industry remember very well that Anheuser-Busch played with the Otto / Uber trucks without a driver last year. The truck transported 51,744 cans of Budweiser using autonomous technology "from Anheuser-Busch's Ft. Collins, Colorado brewery, is a wholly-owned distributor in Colorado Springs, at a distance of 132 miles, marking the first commercial delivery of beer with autonomous driving technology. "More specifically, Anheuser-Busch notes that it is testing Tesla's Semi offer as part of a broad general focus on innovative technology in this sector.
"In addition to its partnership with Tesla, and a number of other recent investments in its transportation operations, Anheuser-Busch is also working with a number of innovative companies, including: Nikola, to develop and deploy hydrogen engines within our network, Otto and Uber Freight, to test autonomous driving technology, and Convoy to access on-demand transport capacity. "
Reuters offers more details on the purchase of Tesla Semi : "The US subsidiary of Anheuser-Busch InBev NV plans to use the trucks for shipments to wholesalers within the range of 800 km promised by Tesla Chief Executiv and Elon Musk."
According to the additional work of Reuters 116 Tesla Semi trucks have been preordered (and publicly announced) from several "trucking, grocery and retail companies".  These previous orders include: 25 Tesla Semis from Canadian shopkeeper Loblaw, 15 Tesla Semis from Walmart, 10 Tesla Semis from DHL from Deutsche Post AG, and a series of smaller orders (supposedly for pilot testing) from a number of operators of fleets and logistics companies. That total 116 also includes the 40 from Anheuser-Busch.