The year 2020 took a lot away from us: birthday parties, our faith in humanity, and apparently Grape-Nuts.
That’s right, according to many things, including a post in all caps on Portland’s Reddit page in December, the cereal you love or hate was nowhere to be found. Guilty? Supply chain problems and high demand.
Portlanders were probably especially hard hit by the loss of breakfast food without grapes and nuts. An Oregonian article from 1989 notes that at the time Portland ranked first among all US cities for grape and nut consumption.
The source of this information? Harper’s Magazine Monthly Issues.
And while the author of that article couldn’t verify Harper’s numbers, they did get Frank J. Smith, SAMI’s director of corporate development services, to say Portland was number one in buying dry cat food and last in deodorants in aerosol.
Sure this was 32 years ago, but it still feels relevant.
Fortunately, Portlanders and their cats are getting some good news: Grape-Nuts is back.
The shortage is over and the cereal is back on the shelves.
And, if you were such a fan that you were paying black market prices while Grape-Nuts was away, Post Consumer Products will reimburse you.
“It became very clear during the shortage that Grape-Nuts fans are ‘Nuts for Grape-Nuts,'” Kristin DeRock, Grape-Nuts brand manager at Post Consumer Brands, said in a statement. “So much so that some of our loyal super fans were willing to pay extreme prices just to make sure they wouldn’t be without their favorite crunchy cereal.”
You can submit receipts here until April 15.
– Lizzy Acker