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Pizza Hut is testing the delivery of beer and wine



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Pizza Hut bets on alcoholic drinks with that pepperoni cake.

The pizza chain said on Tuesday that it will start tasting beer and wine in certain cities.

"We are excited to offer the convenience of beer and wine delivered to a customer's home," said Stacy Lynn Bourgeois, director of brand marketing for Pizza Hut, in an interview with CNNMoney.

The service will debut in Phoenix, Arizona with six packages of Anheuser-Busch ( BUD ) brands, including Budweiser, Bud Light and Shock Top and Kilt Lifter, which It is made by the Arizona-based craft brewer Four Peaks.

All options will cost $ 1

0.99.

The wine delivery will be launched in Phoenix in January, but the details are still in the air. The company has not yet decided which wines to offer, or if it should offer full bottles or individual portions, Bourgeois said.

Related: Pizza Hut's delivery is heating up … 15 degrees more

He did not say where the pilot program will expand after Phoenix.

The move is Pizza Hut's latest attempt to shore up sales. Father Mmm! Brand ( YUM ) has been about to explode, with 32% shares this year. But Pizza Hut has not performed as well as the brothers Taco Bell and KFC, which has led to a recovery effort.

In October, the company unveiled a new delivery system that, he said, would keep its empanadas hotter. During the summer, the chain announced plans to hire 14,000 new drivers before the end of the year.

The delivery of beer and wine could also provide an advantage. The competitors Papa John & # 39; s ( PZZA ) and Domino & # 39; s ( DPZ ) They only offer bottles of water and soft drinks for delivery, according to their websites.

Even so, the move will require some logistical coordination.

Stores must have a license to distribute alcohol, although Bourgeois said that many of Pizza Hut's locations already have one.

All drivers with deliveries of beer and wine on their routes will be at least 21 years old, according to the company. Customers must show their IDs at the door.

CNNMoney (New York) First published on December 5, 2017: 7:02 a.m. ET


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