Google on Wednesday launched the $ 699 (£ 599, AU $ 999) Pixel 5, the first phone with 5G wireless capability.
The first-ever discovery will leverage giant technology, which is 10 to 100 times the speed of 4G cellular networks. Virtually all other Android phone manufacturers, including Samsung, LG and Motorola, have introduced 5G phones in the last year and a half. Apple’s upcoming iPhone 12 is expected to be 5G as well.
Google is also releasing a new version of the Pixel 4A, a midair phone announced last month, which can also connect to the 5G network.$ 499 (£ 499, AU $ 799), or $ 150 more than the non-5G version. Google shut down the new phone during a virtual incident on Wednesday, which revealed a new Streaming device and a . The company usually reveals every new gadget offering during a launch in New York City, but because of that the event went online. .
Google previously teased the Pixel 5, as well as the 5G-compatible version of the midtier 4A last month. But the company on Wednesday unveiled the remaining details of its flagship Pixel 5. These include a display that extends to the front of the device with a punch punch camera in the top left corner. The device is waterproof and has 8GB of RAM.
Selling devices is important to Google because the company knows that people no longer search for stuff only on desktop computers. They are asking their smart speakers to play curated players, to takeout from their favorite restaurants using their phones, or to create jogging routes with mapping apps.
The more Google knows about people and their interests, the more valuable their ads are to the market, paying the company to target potential buyers based on their likes, dislikes, age, interests, and location. The company’s large-scale digital advertising operations, which have been under investigation by antitrust regulators, generate the vast majority of Google’s $ 160 billion in annual sales.
Google’s Pixel 5 is facing severe pressure as the search giant continues to struggle in the premium phone business. When it comes to smartphone software, Google’s Android, the world’s most widely used mobile operating system, powers about nine out of every 10 smartphones shipped worldwide. But the company has not been able to get traction with its branded phones and the sale of pixels has been lacking for years. Google executives have accused fierce competition in a premium phone market dominated by Apple and Samsung.
The challenge of selling its high-end phones prompted Google to build its midtier line last year. Pixel 3A helped Google’s smartphone business take off but was discontinued in July. Pixel 4A will face stiff competition from Apple and Samsung’s budget phonesAnd the Galaxy A51 – both going for around $ 400.