Pepsi redesigned first 2-liter bottle in almost 30 years


Earlier this week, some American customers will store a new bottle with an “advanced point” at the bottom of 25% slimmer than the old bottle, among other design changes. The “modern, functional and easy-to-use bottle” makes it easy to pour, PepsiCo said in its announcement on Monday.

PepsiCo's new line of 2 liter bottles.
PepsiCo (Pep) Pepsi own line of options, MTN DEW (née Mountain Dew), Crush, Dr. Pepper and Schwepps is putting out more than two dozen bottles of their drinks, including Ginger Ale. Buyer in Chicago, Minneapolis-St. Paul and Wisconsin will see the new bottle on Monday, marking the beginning of the “near future”.

According to PepsiCo’s research, to determine the size of the new bottle, PepsiCo checked the size of the hand: the average hand is between 7 and 8.6 inches. The new bottle is “more manageable” to hold because it has a 10.4-inch circumference, while it is 13.4 inches for the old 2-liter bottle.

Comparison of old bottles (left) and new design (right).

Additionally, the new bottle’s label uses 24% less material than its previous iteration, and the use of the grip “uses existing manufacturing capabilities to prevent excess plastic use,” the company said. Told CNN Business.

The new bottle is part of PepsiCo’s transformation of its packaging to be 100% recyclable, compostable or biodegradable within the next five years.

“This redesign makes it much easier for consumers to grab bottles off the shelf and pour at home,” said Emily Silver, PepsiCo North America’s vice president of innovation and capabilities. Working to build it at the operational level. “

Coca-Cola’s 2-liter bottles have had a similar contour design for more than a decade, a change that prompted sales growth for the 2-liter line of coke. And in a small study, shoppers leaned towards bottle designs, which according to an NPR report are easy to pick up.

Correction: An earlier version of the headline falsified Pepsi’s announcement. It was the redesign of the first 2-liter bottle of Pepsi in 30 years.

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