Pepsi Center was renamed Ball Arena

Such a long Pepsi center.

Starting Thursday, the home of the Denver Nuggets and Colorado Avalanche will be known as Ball Corp and as part of a multilateral global partnership between Ball Corporation and Krenke Sports and Entertainment. In addition to local naming rights, the partnership includes sustainable and environmentally friendly elements that will be set up at the London Arena, Sophie Stadium (Los Angeles Rams) and Emirates Stadium (Arsenal).

“The partnership was founded on a shared vision to enhance continuity in sports and entertainment, providing fans with a more environmentally friendly fan experience by strengthening in-place aluminum recycling and aluminum drinks as the most sustainable option” The packaging is showing, ”said a press release. Ball.

The nature of the deal is unprecedented for KSE at three different locations. Denver’s local arena was the Pepsi Center for the past 21 years, and will be the official beverage sponsor of the Pepsi Ball Arena.

When Ball and KSE began negotiations more than a year ago, the naming rights deal was also not in discussion, according to a person familiar with the situation. Instead, Ball was interested in becoming a sustainability partner with KSE. The further the two companies explore the possibility of a naming rights deal, the more it makes sense for both parties.

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