Starting Thursday, the home of the Denver Nuggets and Colorado Avalanche will be known as Ball Corp and as part of a multilateral global partnership between Ball Corporation and Krenke Sports and Entertainment. In addition to local naming rights, the partnership includes sustainable and environmentally friendly elements that will be set up at the London Arena, Sophie Stadium (Los Angeles Rams) and Emirates Stadium (Arsenal).
“The partnership was founded on a shared vision to enhance continuity in sports and entertainment, providing fans with a more environmentally friendly fan experience by strengthening in-place aluminum recycling and aluminum drinks as the most sustainable option” The packaging is showing, ”said a press release. Ball.
The nature of the deal is unprecedented for KSE at three different locations. Denver’s local arena was the Pepsi Center for the past 21 years, and will be the official beverage sponsor of the Pepsi Ball Arena.
When Ball and KSE began negotiations more than a year ago, the naming rights deal was also not in discussion, according to a person familiar with the situation. Instead, Ball was interested in becoming a sustainability partner with KSE. The further the two companies explore the possibility of a naming rights deal, the more it makes sense for both parties.John A. John A. Hayes, president, Hayes, president, said, “This is an important moment in sports and entertainment and we are partnering with Kroenke Sports & Entertainment. The CEO of Ball Corporation.” We make recycling an easy one for consumers , Are committed to making everyday choices, providing them with infinitely recyclable aluminum cans, bottles and cups that can be used and returned to the storage shelf in 60 days, and the recycling infrastructure in Venue Can be enhanced. We want to continue to work with KSE to bring positive changes for the coming years. ”
KSE will be the exclusive sustainability partner at Ball Arena. In working with KSE, he vowed to transition to aluminum beverage packaging – “cans, bottles and cups – for 100 percent of the venue’s concessions, with the goal of implementing a closed loop system by 2022.” The partnership also includes investment in community education focused on aluminum recycling.
KSE President Stan Kronke said, “Our goal in selecting a long-term international venue partner was to transform the Colorado-based company globally, which grew alongside our talented young teams. Ball Corporation is an ideal fit for that vision, being an innovative leader who shares our commitment to our local community, creating environmental sustainability and quality jobs in Colorado. We look forward to unveiling Ball Arena and welcoming our fans back home when the time has come to celebrate live sports and entertainment events once again. ”