The new collection, labeled adidas x Peloton SS21, was designed with the help of some of Peloton’s best cycling instructors, including Robin Arzón, Ally Love and Cody Rigsby.
Peloton and Adidas announced Thursday that they are working together to create a new line of sports and lifestyle clothing, in inclusive sizes and unisex styles.
The collection was designed with the help of some of Peloton’s best cycling instructors, including Robin Arzon, Ally Love, and Cody Rigsby.
The merchandise, which includes shorts, hoodies, T-shirts, crewnecks, sports bras and sweat pants, retails for between $ 30 and $ 85. Clothing sizes double in size and unisex options are available. Starting March 25, they will be for sale on both companies’ websites and at select Adidas and Peloton retail stores. The companies say it is the beginning of an ongoing collaboration, with more to come.
“During a time when we cannot be physically together, we have an incredible opportunity to help communities connect and continue to support people as they build their new home fitness journeys,” said Aimee Arana, general manager of global training at Adidas, in a statement.
Starting March 25, the new line will be on sale on the Adidas website, the Peloton website, and at select Adidas and Peloton retail stores.
Adidas is the latest apparel company to join Peloton’s list of brand partners. In addition to making its own pieces, Peloton sells clothing and accessories made by Lululemon and Nike, and more niche players like Beyond Yoga and Spiritual Gangster, on its website.
His clothing business is run by Jill Foley, the wife of Peloton founder and CEO John Foley. It has never been a strong revenue driver, but it is seen as a way for the company to attract new sign-ups for its app-based membership through referral codes offering discounts on clothing. In the past, Peloton has found that clothing sales are often offset by those referral discounts and other annual rebates.
Peloton does not break down its clothing sales. Instead, they are integrated into its connected fitness products division.
By working with partners like Adidas, Peloton sparks more interest in your brand and gives your subscribers access to exclusive content. Peloton said it will hold a series of on-demand classes starting Thursday to celebrate the Adidas launch, as well as a special live class on March 25.
Other manufacturers of home fitness equipment have taken a similar approach. The athletic brand Fabletics, for example, has a partnership with the Hydrow rowing machine. He designs and produces all Hydrow clothing, and Hydrow trainers exclusively wear Fabletics during workouts. SoulCycle, the New York City-based fitness company owned by Equinox, also collaborates with Lululemon and Nike on limited SoulCycle-branded teams.
Shares in Peloton have risen more than 320% in the last 12 months, but have fallen nearly 30% so far this year, following a large rise for much of 2020. The company has a market capitalization of more than $ 30 billion.