Peacock becomes WWE Network Exclusive US Streaming Distributor

NBCUniversal’s Peacock will soon be the only place in the US to watch WWE Network

WWE and NBCU reached a multiyear agreement in which Peacock was granted exclusive streaming rights to the WWE Network for American viewers. Existing US subscribers of the Over-the-Top Wrestling Entertainment Service (approximately 1.1 million in total) will be migrated at Peacock Premium, where they will continue to gain access to the WWE Network but pay 50% less per month, gaining full access to advertisements. In the version of Peacock Premium Tier with.

Peacock will launch the WWE Network on March 18, 2021, when Peacock will rollout more than 17,000 hours of new, original, and library programming (both on-demand and on the new 24-hour channel) of the WWE Network.

The NBCU Dreamer will have all WWE Live events – at no additional charge – including WrestleMania and SummerSlam, the first event to stream in Peacock on Sunday, March 21 with Fastlane. (WWE fans who would prefer to order the event via traditional pay-per-view will still have that option in the scene.)

The WWE Network will be available at Peacock Premium (which includes advertisements) for $ 4.99 per month, half the price of the WWE Network’s current $ 9.99 / month. The no-commercial Peacock Premium Plus plan, priced at $ 9.99 / month, will also include WWE Network.

The companies plan on how the current WWE Network customers in the US will be switching details to Mor over the next few weeks (for example, will they automatically subscribe to Peacock). Nothing outside the US will change for WWE Network subscribers

The financial rules of the Peacock-WWE Network Treaty were not disclosed. “We feel very good about financials. Otherwise, we would not have struck a deal, ”said Nick Khan, WWE President and Chief Revenue Officer, who joined the company from CAA last August. “Exclusively for WrestleMania – our Super Bowl – available [for no extra cost] The peacock is quite different from the other models you are seeing. “

For Peacock, the WWE network is “a transformational addition”, said Rick Cordella, Peacock’s EVP and chief revenue officer. “We have a lot of data that shows live events and sports drives a lot of user acquisition,” he said. “The condition is that the total available viewership is too large [for WWE programming] Today WWE is on the network. “

NBCU and WWE have been partners for nearly 30 years, starting with “Monday Night Raw” in the USA in 1993. Cordella stated, “WWE has always worked in the cultural arena with great live events and larger-than-life characters, and we are particularly thrilled for the WWE Network and its millions of fans across the country.”

In the third quarter of 2020, WWE Network had an average paid subscriber of 1.6 million, down nearly 60,000 from the previous quarter, but a 6% year-on-year growth – marking the first annual growth of service since the first quarter of 2019 doing. The entertainment company originally launched WWE Network in February 2014, when it ended its traditional pay-per-view event business.

Starting in 2022, WWE will produce “a signature annual documentary” for the WWE Network on More. Available on the WWE Network, such as “Steve Austin’s Broken Skull Sessions,” “Undertaker: The Last Ride” and the recently premiered “WWE Icon” in nearly 100 hours of original series; In-ring shows like NXT, NXT UK and WWE 205 Live, as well as replays from “Raw” and “SmackDown”; WWE Network Archives, including every WWE, WCW and ECW pay-per-view event in history; And documentaries including “WWE 24,” “WWE Untold” and “WWE 365”. “

Peacock, which NBCU launched nationwide in July 2020, attracted about 22 million user “sign-ups” in its first six months, according to the company. Eligible customers of Comcast Xfinity X1 and Flex and Cox Contour – in about 24 million homes – included the Peacock Premium at no additional cost.

Peacock’s content lineup includes originals, slates from libraries of TV shows – including all episodes of “The Office” and “Yellowstone” – and Universal Pictures, Focus Features, DreamWorks Animation, Lights and other studio films. In addition, the OTT service provides news, sports, late night, Spanish-language and reality from NBCuniversal.

Peacock Premium now offers over 47,000 hours of programming. NBCU also offers an independent, ad-supported version of Mayur with a trimmed-down bucket of content.

Pictured above: WWE Superstar Drew McIntyre at WrestleMania 36

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